Head of GTM & Campaign Management

Position Overview We are seeking our new Head of GTM & Campaign Management to join the SBS team! The Head of GTM & Campaign Management owns the revenue marketing engine at SBS. You lead the team responsible for pipeline generation, field marketing execution, SDR performance, and cross-channel campaign orchestration. This is the role that connects marketing strategy to sales outcomes. You will manage a team of 8-10 people — GTM orchestrators/Field Marketing Managers across key geographies (France, UK, MEA, US) and an SDR team — with a mandate to build a best-in-class demand generation function for a company entering its most ambitious growth phase. Location: Paris, France Hybrid: 60% Remote & 40% Onsite per Month Responsibilities Lead the development and execution of the global go-to-market (GTM) strategy, ensuring alignment across Marketing, Sales, Product Management, and regional commercial teams to accelerate revenue growth. Own global pipeline generation, driving marketing-sourced and marketing-influenced pipeline performance across all geographies through integrated demand generation programs. Develop and oversee regional Field Marketing strategies and execution across France, the United Kingdom, the Middle East & Africa (MEA), and the United States, ensuring campaigns are tailored to local market priorities while supporting global objectives. Lead the global SDR function, optimizing inbound and outbound engagement strategies, sequencing, lead qualification, conversion rates, and service-level agreements (SLAs) with Sales to maximize pipeline creation. Direct the planning, execution, and optimization of integrated, multi-channel marketing campaigns across digital, field marketing, events, partner marketing, and customer programs to drive awareness, engagement, and demand. Partner with the ABM Lead to develop and execute Account-Based Marketing (ABM) strategies for Tier 1 strategic accounts, ensuring coordinated engagement across Marketing, Sales, Customer Success, and regional teams. Lead go-to-market execution for new product launches, solution releases, geographic expansion initiatives, and strategic campaigns in partnership with Product Marketing, Content Marketing, Portfolio Marketing, and Sales Enablement. Establish campaign management frameworks, governance, and best practices to ensure consistent execution, measurement, and continuous optimization across global marketing initiatives. Define and monitor key GTM and campaign performance metrics, including pipeline contribution, conversion rates, marketing ROI, campaign effectiveness, account engagement, and revenue impact. Drive cross-functional alignment among Product Marketing, Demand Generation, Field Marketing, Digital Marketing, Sales Enablement, Customer Success, and regional Sales leaders to ensure coordinated execution of global GTM initiatives. Manage global campaign planning, prioritization, and resource allocation to maximize business impact while balancing regional requirements and corporate objectives. Evaluate and implement marketing technologies, automation platforms, and campaign management tools to improve scalability, operational efficiency, and reporting capabilities. Build, lead, and develop a high-performing global GTM and Campaign Management organization that fosters a culture of collaboration, accountability, innovation, and data-driven decision-making. Provide executive leadership with regular reporting and strategic recommendations on pipeline health, campaign performance, GTM effectiveness, and market opportunities to support business planning and investment decisions. Qualifications Essential: 8+ years in B2B demand generation, field marketing, or revenue marketing, with at least 3 years managing teams Experience in enterprise software or SaaS — fintech or banking software a strong plus Strong pipeline ownership mindset — you think in revenue, not in impressions Proven experience managing multi-geography field marketing teams Experience managing or closely collaborating with SDR / BDR teams Executive presence — able to engage credibly with Sales leaders, GMs, and C-suite Comfortable leveraging AI tools and curious about how AI is reshaping marketing practice Fluent in English and French Based in Paris Nice to have: Experience with ABM platforms (Demandbase) and marketing automation Familiarity with the banking or financial services software ecosystem Experience building a revenue marketing function Experience engaging specialized market niche audiences #LI-KJ1 #LI-Remote