Head of Marketing

Head of Marketing ServerMania is seeking a hands-on Head of Marketing to lead marketing operations, campaign execution, and go-to-market coordination across our infrastructure platforms, including dedicated servers, GPU infrastructure, and AraCloud. Reporting to the Chief Revenue Officer, this role will translate revenue and go-to-market strategy into organized, measurable marketing execution across campaigns, content, digital channels, product launches, and brand initiatives. You will oversee internal marketing functions, coordinate external agencies and vendors, and help strengthen marketing systems, workflows, reporting, and operational discipline during a key growth phase. This is a leadership role suited for a player-coach marketer who can think strategically while staying close to execution. The ideal candidate is comfortable leading teams, improving processes, managing campaigns, and stepping into marketing systems and workflows when needed. Responsibilities Translating the company's go-to-market strategy into actionable marketing plans and execution priorities Refining ideal customer profiles, market segmentation, positioning, and messaging frameworks Coordinating product launches, campaigns, content initiatives, and marketing priorities across departments Ensuring marketing initiatives are aligned with sales priorities, pipeline goals, and revenue objectives Leading demand generation campaigns that support qualified lead growth and pipeline opportunities Overseeing paid acquisition, campaign performance, landing pages, and funnel optimization Managing external marketing agencies, vendors, and multi-channel marketing initiatives Collaborating with Sales to improve lead quality, campaign alignment, and conversion performance Overseeing marketing systems, campaign operations, reporting, and performance visibility Working with RevOps to improve attribution, data integrity, and funnel tracking Identifying opportunities to use AI and automation tools to improve marketing efficiency, research, reporting, and execution Leading internal marketing contributors across campaign, content, SEO, creative, and digital functions Establishing clear priorities, workflows, accountability, and project ownership across the department Supporting collaboration between Marketing, Sales, RevOps, executive leadership, and go-to-market teams Guiding brand narrative, messaging consistency, technical thought leadership, and market visibility Overseeing website content, campaign materials, sales enablement resources, and digital marketing assets Monitoring marketing performance across traffic, engagement, lead generation, funnel conversion, and pipeline contribution Providing insights and recommendations based on marketing data, campaign performance, and market feedback Improving marketing documentation, operational structure, and scalability as the company grows Qualifications 7+ years of B2B marketing experience Experience in cloud, hosting, infrastructure, technical SaaS, or IT services environments Proven experience managing marketing teams and multi-channel marketing programs Experience with paid acquisition, SEO, content marketing, landing pages, email marketing, and digital campaigns Experience managing external agencies, vendors, and multi-vendor marketing initiatives Strong campaign strategy, execution, and performance optimization skills Comfortable working within CRM, analytics, marketing automation, and campaign management platforms Ability to translate complex technical offerings into clear, compelling market messaging Strong understanding of B2B lead generation, buyer journeys, conversion optimization, and funnel performance Demonstrated ability to incorporate AI tools into marketing workflows to improve research, campaign development, data analysis, and operational efficiency Excellent organizational, prioritization, communication, and cross-functional collaboration skills Ability to bring structure, operational discipline, and scalability to a growing marketing environment About ServerMania ServerMania, based in Stoney Creek, ON, Canada, has proudly cultivated a lasting legacy spanning over two decades. The company is dedicated to evolving into a workplace that not only meets the diverse needs of the current team but also sets the stage for a future workforce to flourish. Proudly certified as a Great Place To Work ® , ServerMania is committed to a detailed review of every professional application, striving to build a workforce that thrives on happiness, health, and productivity. Head Office: 205-1040 South Service Road, Stoney Creek, ON, L8E 6G3 Job Type: Full Time Location: Hybrid To apply: Please answer application questions accurately as these are intended to get to know you a bit better - just like a cover letter would do - and show us what kind of experience and skills you would bring to the table. While we thank all applicants, only those selected for an interview will be contacted. For additional information on our company, please visit our career page: www.servermania.com/careers.htm Disclaimer: This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional relevant duties and tasks may be assigned as part of the job function in a way that best supports the organizational needs.