Head of Marketing

Company Description Cassandra Research Pty Ltd is an Australian AI software company focused on building tax, legal, and workflow research tools for qualified professionals. The company develops intelligent solutions that help users navigate complex regulatory environments and streamline their daily work. By combining advanced AI technologies with practical industry knowledge, Cassandra Research aims to improve the accuracy, speed, and usability of professional research. The team values innovation, collaboration, and customer-centric design, offering opportunities for professionals who want to shape the future of AI-driven research tools.

Role Description The Head of Marketing is a full-time, remote role responsible for leading Cassandra Research’s marketing strategy and execution across all channels. This role involves developing and implementing comprehensive marketing plans, overseeing brand positioning, and ensuring consistent messaging for AI-based tax, legal, and workflow solutions. Day-to-day tasks include conducting market and competitor research, managing marketing campaigns, coordinating with sales and product teams, and guiding public relations initiatives to increase brand visibility. The Head of Marketing will also be accountable for setting performance metrics, managing budgets, mentoring marketing team members, and reporting on marketing outcomes to senior leadership.

Qualifications

• Demonstrated expertise in Market Planning and Market Research to identify opportunities, customer needs, and competitive trends.
• Proven experience in Marketing Management, including campaign development, brand management, and team leadership.
• Strong background in Sales collaboration to align marketing initiatives with revenue targets and customer acquisition goals.
• Ability to drive Public Relations efforts, including media outreach, thought leadership, and reputation management.
• Experience marketing B2B SaaS or AI-driven products, ideally in tax, legal, or professional services sectors.
• Excellent analytical, communication, and strategic thinking skills, with proficiency in using marketing analytics tools.
• Track record of working effectively in remote or distributed teams, with strong self-management and organizational skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
• Strong experience in Linkedin Outreach, email marketting and social media marketting is highly valuable