Eva is a results-driven technology and services provider helping eCommerce brands, resellers, and agencies maximize growth while reducing operational costs. We combine proprietary optimization and intelligence software with Amazon, Shopify, TikTok Shop, digital advertising, and eCommerce management services to improve our clients’ visibility, efficiency, revenue, and profitability. More than 90% of Eva’s customers are based in the United States, giving our team the opportunity to work directly with international brands across a wide range of industries.
About the Role
We are looking for a commercially minded Head of Marketing to own Eva’s marketing strategy and, most importantly, build and execute our go-to-market strategy for the U.S. market.
This is not a brand-awareness-only marketing role. The Head of Marketing will be responsible for turning Eva’s products, services, expertise, customer success stories, partnerships, and industry presence into a predictable growth engine that generates qualified pipeline and supports revenue growth.
You will work closely with the CEO, Sales, Business Development, Product, Customer Success, and operational teams to define our positioning, identify target customer segments, develop market-entry and expansion strategies, and execute campaigns across digital, content, events, partnerships, outbound support, and other growth channels. The ideal candidate understands how marketing connects to pipeline, customer acquisition, conversion, retention, and revenue.
Key ResponsibilitiesGo-to-Market Strategy
- Own and continuously improve Eva’s U.S. go-to-market strategy.
- Define target markets, Ideal Customer Profiles (ICPs), buyer personas, verticals, use cases, and priority customer segments.
- Develop positioning and messaging for Eva’s software, managed services, and eCommerce solutions.
- Build GTM plans for new products, services, partnerships, and market opportunities.
- Identify market gaps, competitive advantages, and new customer acquisition opportunities.
- Translate company strategy into actionable marketing programs with clear commercial objectives.
- Partner with Sales leadership to align marketing strategy with revenue targets, pipeline needs, and sales priorities.
Demand Generation & Pipeline
- Build a scalable demand-generation engine focused on qualified opportunities rather than vanity metrics.
- Own strategies across paid media, organic acquisition, SEO, content, email, webinars, partnerships, events, and other channels.
- Develop campaigns targeting U.S. eCommerce brands, marketplace sellers, agencies, resellers, and strategic partners.
- Improve lead quality, conversion rates, marketing-qualified pipeline, and customer acquisition efficiency.
- Create account-based and segment-specific campaigns where appropriate.
- Develop nurture strategies for prospects across different stages of the buying journey.
- Work closely with Sales to improve lead handoff, follow-up, attribution, and conversion.
Product Marketing & Positioning
- Clearly communicate Eva’s value proposition across products, services, customer segments, and channels.
- Develop differentiated positioning against competitors.
- Create messaging frameworks for different customer personas and use cases.
- Own or oversee sales enablement materials including presentations, case studies, one-pagers, landing pages, customer stories, and competitive materials.
- Support the commercialization and launch of new Eva products and services.
- Ensure our website and marketing materials accurately communicate what Eva does and why customers should choose us.
Content & Thought Leadership
- Build a content strategy that establishes Eva as a trusted authority in eCommerce, Amazon, marketplace growth, advertising, profitability, and AI-enabled commerce.
- Develop content around customer pain points, industry trends, case studies, data insights, and commercial opportunities.
- Oversee newsletters, reports, webinars, social media, video, website content, and executive thought leadership.
- Work with internal subject-matter experts to turn their knowledge into marketable content.
U.S. Events, Partnerships & Field Marketing
- Develop Eva’s strategy for major U.S. eCommerce and industry events.
- Evaluate events based on pipeline potential, strategic value, customer access, and ROI.
- Plan pre-event, onsite, and post-event marketing strategies.
- Coordinate with Sales and Business Development to maximize meetings, leads, partnerships, and revenue opportunities from events.
- Build relationships with technology partners, marketplace partners, agencies, influencers, associations, and other ecosystem participants.
- Identify co-marketing, referral, sponsorship, and partnership opportunities.
Marketing Operations & Analytics
- Establish clear marketing KPIs connected to business outcomes.
- Track metrics including:
- Marketing-sourced pipeline
- Marketing-influenced pipeline
- Qualified leads
- Customer acquisition cost
- Conversion rates
- Pipeline velocity
- Revenue contribution
- Channel ROI
- Website conversion
- Campaign performance
- Build reliable reporting for executive leadership.
- Use performance data to determine where Eva should increase, reduce, or stop marketing investment.
- Develop attribution and measurement frameworks to understand which marketing activities actually generate business.
- Manage marketing budgets with clear ROI accountability.
Leadership & Cross-Functional Collaboration
- Build, manage, and develop Eva’s marketing function.
- Define the right organizational structure, roles, agencies, freelancers, and technology stack needed to achieve company goals.
- Establish clear priorities, accountability, KPIs, and operating rhythms for the marketing team.
- Work closely with Sales, Product, Customer Success, Operations, and leadership.
- Create strong alignment between Marketing and Sales.
- Bring structure and prioritization to multiple simultaneous marketing initiatives.
- Maintain a high standard of execution while operating in a fast-moving environment.
Requirements
- Bachelor’s degree.
- Must be permanently based in Turkey.
- Comfortable working as an independent contractor.
- Fluent professional English, both written and spoken. This is a mandatory requirement.
- Interviews will be conducted in English.
- Significant experience in B2B marketing, growth marketing, SaaS, technology, eCommerce, or a related field.
- Demonstrated experience developing and executing go-to-market strategies.
- Strong understanding of the U.S. market and U.S. B2B buyer behavior.
- Experience connecting marketing strategy to pipeline and revenue generation.
- Strong understanding of demand generation, positioning, messaging, customer acquisition, and conversion.
- Ability to work directly with senior executives and Sales leadership.
- Strong analytical and commercial thinking.
- Ability to interpret performance data and make investment decisions based on results.
- Excellent written, presentation, communication, and stakeholder-management skills.
- Strong ownership mentality and ability to operate independently.
- Ability to manage multiple priorities in a fast-paced, remote, international environment.
- High level of accountability, judgment, integrity, and attention to detail.
Preferred Qualifications
- Previous Head of Marketing, Marketing Director, Growth Lead, GTM Lead, or similar leadership experience.
- Experience marketing to U.S.-based B2B customers.
- Experience within SaaS, eCommerce, Amazon, MarTech, AdTech, marketplaces, agencies, or technology-enabled services.
- Experience building or scaling a marketing function.
- Track record of generating measurable sales pipeline through marketing.
- Experience working closely with B2B Sales and Business Development teams.
- Knowledge of account-based marketing and enterprise/B2B sales cycles.
- Experience with HubSpot, Salesforce, GoHighLevel, or similar CRM and marketing automation platforms.
- Experience with Google Ads, LinkedIn Ads, Meta Ads, SEO, email marketing, webinars, and content marketing.
- Experience developing product marketing, positioning, and competitive strategy.
- Experience with U.S. conferences, exhibitions, sponsorships, or field marketing.
- Existing knowledge of the Amazon and eCommerce ecosystem is a strong advantage.
- A valid U.S. visa and ability to travel to the United States for industry events, customer meetings, partnerships, and company activities is a strong plus.