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Head of Marketing

Oxylabs
Posted 1 hour ago
LithuaniaHybrid€6K/moMarketing
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Oxylabs is a global leader in web intelligence and proxy infrastructure. Oxylabs Infrastructure Supply is the side of the business that builds and grows the network behind our products. It runs a portfolio of our own B2B and B2C products - consumer apps, SaaS tools and platforms - that expand Oxylabs infrastructure, as well as initiatives that monetise the infrastructure we already have, supported by a broad ecosystem of partners.

We are looking for a Head of Marketing to own the full marketing function across this portfolio: the product marketing strategy for each product, the channel teams, the budget, the team structure and the numbers. This is a role for a leader who wants to combine strategic ownership with hands-on commercial work - representing products, meeting partners and personally opening new opportunities alongside the team.

In this role, you’ll:

  • Own the marketing strategy for Oxylabs Infrastructure Supply - a portfolio of B2B and B2C internal products used to source our infrastructure: review, challenge and approve product marketing strategies prepared by Product Marketing Managers and ensure they support each product’s growth and efficiency objectives
  • Lead and develop the marketing organisation - Product Marketing Managers and the functional channel teams (SEO, Paid, Influencer, Social) - including hiring, performance management, development plans and day-to-day people management
  • Design and build effective teams and structure: decide how product marketing and channel teams are organised, how they work together across products, and where to add, merge or re- shape capabilities
  • Set marketing KPIs and targets per product and per channel, monitor performance continuously and step in when results deviate from plan
  • Own and allocate the marketing budget across products and channels; track spend, efficiency and ROI and re-prioritise investment based on results
  • Act as a hands-on leader alongside the team: represent our products externally (partners, industry events, key accounts, communities), and personally open and develop new partnership opportunities
  • Build and maintain a regular reporting and review rhythm (weekly / monthly / quarterly) that gives leadership clear, actionable insight into marketing performance
  • Ensure strong collaboration between marketing and product, sales / partnerships, and technical teams so that positioning, launches and campaigns are aligned

    • Your skills & experience:

  • 5+ years of experience in marketing leadership roles, leading a team that includes both senior specialists (e.g. Product Marketing Managers) and functional channel teams
  • Proven track record of building and approving product marketing strategies that delivered
    measurable growth in international / global markets - ideally across more than one product at a time
  • Experience owning a sizeable marketing budget across multiple digital channels (SEO, Paid, Influencer, Social) and evaluating channel performance to set priorities
  • Experience setting KPIs and running performance management for a multi-team marketing organisation, and shaping team structure as the business grows
  • Hands-on commercial experience: representing products to partners or customers, negotiating and closing partnerships
  • Strong decision-maker able to re-orient teams and drive execution cross-functionally when priorities change or are ambiguous
  • Fluent English (written and spoken); comfortable presenting to leadership and external partners

    • Nice to have:

  • Experience marketing technical products - SaaS, apps, platforms, marketplaces or similar (highly wanted)
  • Both B2B and B2C product experience
  • Experience with partnership / affiliate / influencer-driven growth models

    • Salary & Benefits:

  • Gross salary: from 6000 EUR/month. Keep in mind that we are open to discuss a different salary based on your skills and competencies
  • Growth & Learning: 40+ internal learning options, external conferences, mentorship, and year-round knowledge-sharing
  • Health & Well-being: Private health insurance, psychotherapy, on-site well-being consultants, 24/7 gym access, and a wellness app
  • Celebration & Community: Team events, an overseas workation, quarterly team-building budgets, and plenty of ways to mark milestones together
  • Plus bonus vacation days, paid life-moment days off, barista coffee, and all the tools you need. See the full list of benefits here: https://career.oxylabs.io/blog/our-work-benefits/

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