FrieslandCampina logo

Head of Marketing

Salary
£80K–£85K
Hiring from
United Kingdom
Work type
Hybrid
Posted
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Job Description
Job Title: Head of Marketing
Job Location (Short): London, GBR, SW1V 1AN
Discipline: Sales & Marketing
Career Site Contract Hours: 32-40
Job Description Header:

We are looking for an end‑to‑end FMCG marketer with a strong execution bias—someone who has personally taken brands from idea to in‑market impact. This is a hands-on role for a marketer with strong commercial judgement, who gains energy from execution rather than abstraction.

The role combines direct ownership of delivery with the responsibility to coach and manage a small marketing team, ensuring speed, focus, and consistently high standards. Success comes from making clear choices, working closely with commercial teams, and delivering measurable business results in a fast‑moving environment.

You are a hands‑on, execution‑driven marketer who thrives in lean, high‑accountability environments. You combine commercial sharpness with creativity and are comfortable operating close to the work rather than above it.

Job Description:

Your Key Responsibilities

Brand & Campaign Ownership

  • Own a portfolio of brands end to end, covering: Brand positioning and strategy, Creative development, Media planning and activation, In‑market execution and performance tracking

  • Personally drive campaigns from brief through to shelf, search, and screen

  • Deliver creative and media programs that drive topline growth and measurable business impact

Commercial & Portfolio Management

  • Manage A&P budgets and make disciplined trade‑offs to maximise ROI

  • Apply a strong P&L lens to marketing choices, understanding impact on volume, value, margin, and mix

  • Manage portfolio choices, including pricing architecture, mix optimisation, and trade‑offs across brands and segments

  • Translate consumer needs into effective execution across channels, customers, and shelf

Sales Partnership

  • Act as a strong, credible partner to Sales

  • Work closely with Commercial leadership, Category Management, and Trade Marketing

  • Play an active role in joint business planning

  • Constructively challenge and align with Sales to drive shared outcomes

Team Leadership

  • Coach, manage, and develop a small marketing team

  • Set clear priorities, standards, and ways of working

  • Ensure strong execution quality while building capability and accountability within the team

What we ask

  • A university Master degree (Marketing preferred) and 10years’ experience in FMCG marketing—food & beverage a plus
  • Strong understanding of the UK market and retailer landscape
  • Proven commercial acumen, including P&L ownership
  • Excellent analytical, project management, and leadership skills
  • Confident, persuasive communication and presentation abilities
  • Ability to manage diverse stakeholders—internal teams, agencies, and customers

What we offer

  • Hybrid work schedule (2-3 days per week)
  • Salary: £80-85K
  • Car allowance: £6825
  • STIP: up to 17,5%
  • Pension: Up to 13.7% employer contribution (age-dependent)
  • Healthcare:Private medical cover (BUPA) + Medicash
  • Death in Service: 4x salary
  • Group Income Protection Scheme Holiday: 25 days + 8 UK bank holidays + Birthday off
  • Flex Benefits: Summer Hours (1pm Friday finishes – July/Aug) Winter Wellness (2 hours/week for personal wellness – Nov–Jan)
    4pm Friday finishes (standard weeks) £28/month WFH broadband allowance
Job Description Footer:

The UK Opco has large growth ambitions over the next 3-5years with the key objective to become the fastest growing branded dairy in the UK to support our cooperative of farmers. The Marketing team consists of 3 brand manager for Yazoo/Barista, Chocomel, a Physical availability brand manager and a consumer insights manager. The Head of Marketing leads this team and sits in the Management Team, reporting into the Managing Director.

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Why work with us:

An inspiring purpose

Better nutrition for the world and a good living for our farmers, now and for generations to come.

A cooperative culture

Driven by global collaboration, respect, and shared success

A tangible impact

Space to aim higher, with autonomy and a clear focus

Your growth fuels ours

We invest in your personal and professional development through training and education.

Do you have any questions?

Please contact our recruiter

✉ careers@frieslandcampina.com

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