Head of Marketing Analytics & Data

Head of Marketing Analytics & Data Are you ready to take the lead in shaping how data drives world-class marketing at London Business School? The Role In this role, you will define and deliver a cutting-edge marketing analytics strategy, using advanced modelling and insight to understand and influence customer behaviour. You will ensure every marketing investment delivers measurable impact, while partnering with senior stakeholders to embed a data-led, performance-focused culture across the organisation. You will lead and inspire a high-performing analytics team, building capabilities across areas such as attribution, experimentation, and predictive modelling. Working in a fast-paced, global environment, you will collaborate across teams to drive smarter decision-making, enhance campaign performance, and champion innovation in data, AI, and marketing technology—playing a key role in advancing the School’s strategic vision. Main Responsibilities Well defined, clearly communicated and executed strategies and/or plans for areas of work Smooth operation of reporting cycle in own area producing highly- accurate data which informs decision making. Key Performance Indicators developed for area of work. Trusted adviser relationships developed with key stakeholders. Excellent stakeholder feedback. Development of high-quality policies and processes. Contribution to cross-School initiatives. Projects delivered on time, on budget and to quality standards. Accurate budgets developed, no overspend and value for money demonstrated. High-quality work delivered by contractors and agencies. Who We Are Looking For At least 10 years’ experience in marketing analytics, with a strong track record in ROI-focused measurement, MMM, attribution modeling, and experimental design. Proficient in analytics tools and platforms (e.g., Google Analytics 4, SQL, R/Python, CRM and email platforms (Salesforce preferred), Power BI/Datorama). Ability to drive the data roadmap with our media agency and other partners. Excellent stakeholder management and storytelling skills to communicate complex insights clearly and simply. Deep understanding of digital and offline marketing channels and their interplay in complex customer journeys. Strong leadership and team development skills. Confident oral and written communicator. Desirable Awareness of AI tools and applications relevant to digital marketing, analytics, and customer engagement. Familiarity with CRM and automation platforms (e.g. MS Dynamics, Salesforce). Understanding of international audiences and data privacy regulations (e.g. GDPR) Benefits You Can Enjoy Generous annual leave of 27 days plus extra days between Christmas and New Year USS pension, 14.5% employer contribution (in return for employee enrolment and contribution) Free onsite gym and swimming pool Amazing range of professional development to support your career path Enhanced cycle to work scheme Wellbeing offering to support your physical, mental and financial health At London Business School, we support Smart Working - a hybrid approach designed to help you achieve a healthy work-life balance while delivering the best outcomes for your role and the needs of our customers. All roles require a minimum of two days on campus each week to foster a vibrant, collaborative community. For this role specifically, you will be expected to be on campus 2 days per week. We operate with ‘core hours’ – 10:00-15:00 – to maximise opportunities for connection and collaboration across teams during the working day. Outside of these hours, you may still be required for meetings or collaboration based on your role and customer needs. Additionally, we offer Protected Time - a flexible, one-hour slot, within the working week dedicated to your learning and development, wellbeing, or focused, quiet work Why London Business School? London Business School; a global and vibrant business community based in three of the world’s most dynamic cities, London, Dubai and Riyadh. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location. Our commitment to driving inclusion and belonging We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard. Candidates needing sponsorship should assess their eligibility for a Certificate of Sponsorship by evaluating their circumstances against the relevant criteria before applying. Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles. View Job Description View London Business School Benefits Competitive Salary dependent upon experience Closing date: 8th October 2026 Department Brand and Marketing Location London Business School, London Remote status Hybrid About London Business School We exist to have a profound impact on the way the world does business and the way business impacts the world. London Business School’s academic strength and global outlook drives original and provocative business thinking. We challenge conventional wisdom, transform careers and empower our people to change the way the world does business. Applicant tracking system by Teamtailor