Head of Marketing, Communications & Advocacy

We’re looking for an experienced Head of Marketing, Communications & Advocacy to lead strategy and execution, unite teams, and translate our mission into impactful campaigns.

A senior strategic marketer who combines strong experience in digital growth and acquisition with a good understanding of communications, advocacy, brand and reputation.

Result areas of the department

1. Strategy, Planning and Internal Enablement - Responsible for strategy development. Ensure department-wide planning, performance tracking, campaign coordination, and capacity building. Ensure communication and marketing efforts are aligned across teams and audiences. Manage external partners and freelancers strategically and efficiently.

2. Brand, Content and Corporate Communication – Safeguard consistent and compelling corporate narrative and reputation across all channels, with high-quality storytelling and official publications that meet compliance standards. Provide advice to leadership on crisis communication and reducing reputational risk. Foster staff engagement and alignment with Oikocredit’s mission and strategy through effective internal communication messaging and tools, in collaboration with HR and other departments.

3. Investor Marketing and Channel Activation - Drive investor engagement through targeted campaigns, product positioning, and compliant messaging. Optimise the investor journey in close collaboration with retail and institutional sales teams and regional stakeholders. Manage consistent brand presence across all media, efficient content distribution, and continuous improvement through performance monitoring.

About the job

The Head of Marketing, Communications & Advocacy is responsible for leading and integrating all external and internal communications, building the Oikocredit brand, coordination of investor marketing efforts (with a strong focus on capital inflow) across Oikocredit, and supporting the inflow network in their role as ambassador of Oikocredit’s brand and investor movement.

The role ensures a consistent and compelling voice across audiences and channels to strengthen Oikocredit’s reputation, increase investor engagement, and support mission-driven capital raising. This includes setting the overall strategic direction, coordinating cross-functional campaigns, and building an agile and collaborative team culture

Main responsibilities

Strategy, Planning and Internal Enablement

• Personally lead this domain, ensuring overall coherence, coordination and high performance of the marketing and communications team.

• Drive annual planning, budgeting and prioritisation processes.

• Direct the development of investor marketing strategies.

• Lead the cross-domain studio to develop content

• Implement and maintain performance monitoring and reporting to enable data-informed decision making.

Investor Marketing and Channel Activation

• Direct the execution of investor marketing strategies and campaigns to support capital raising objectives.

• Oversee planning and design of investor propositions ensuring compliance and alignment with audience needs.

• Collaborate with Investor Engagement teams to guarantee consistency between central messaging and local implementation.

• Drive and optimise multi-channel marketing efforts to attract and retain investors, strengthen the Oikocredit movement, and ensure continuous improvement of the digital investor journey and campaign performance through data-driven insights.

• Set priorities and lead strategic guidance for channel use and content delivery across digital and print platforms.

• Ensure all published materials meet brand standards and deadlines.

• Manage collaboration between the in-house designer, content producers and channel managers.

• Monitor distribution effectiveness and guide improvements where needed.

Brand, Content and Corporate Communication

• Lead strategic alignment of Oikocredit’s narrative, positioning and reputation management across external communication.

• Provide oversight and direction on content development including storytelling and official reports such as the annual and impact reports.

• Ensure formal publications are accurate, compliant, visually appealing and relevant to audiences.

• Guide the team in producing complex and sensitive corporate content balancing narrative quality with regulatory demands.

• Ensure close collaboration with CEO and chair of the Supervisory Board in relation to crisis communication and reputational issues.

• Provide strategic oversight to ensure internal communication promotes staff engagement, alignment and connection.

• Support the internal communication officer in cross-department collaboration, especially with HR.

• Manage internal communication and supports engagement across teams to keep staff informed and connected to the organisation’s strategy, values and activities.

• Ensure close collaboration with HR and senior management on the optimal organisational positioning of this role
  

Performance results

• Growth in investor inflow and higher levels of investor engagement across markets.

• Stronger brand reputation and increased trust among key stakeholders.

• Greater visibility and understanding of Oikocredit’s impact and mission among external audiences.

• Improved staff alignment, engagement and connection to organisational goals.

Education, skills and experience

• Advanced university degree in marketing, communications, (behavioural) economics or another relevant field.

Experience:

• Around 10–15 years of relevant experience, with at least 5 years in a senior marketing, growth or acquisition leadership role.

• A strong track record in customer, member, donor and/or investor acquisition, including audience segmentation, propositions, digital channels, CRM, marketing automation and conversion funnels.

• The ability to translate marketing strategy into a practical acquisition engine, while also being comfortable working with data, Salesforce and other CRM/marketing technologies.

• Experience in managing multidisciplinary teams and bringing together marketing, communications, content and other specialist functions (not managing these teams in silos).

• A good understanding of brand and reputational risk, and the ability to provide appropriate oversight without necessarily being the hands-on communications specialist.

• Experience overseeing corporate and institutional reporting, including the annual report, and impact reporting.

• The confidence to act as an advisor about branding/ reputational issues to the MB when required and to operate effectively at MT level.

• Strong stakeholder management skills and, importantly, the flexibility to work effectively in an organisation with a complicated stakeholder environment and where not every process is fully mature or standardised.

Technical Skills:

• Solid understanding of, or strong interest in, the regulatory context of retail investment products across multiple markets, with the ability to ensure marketing and communication activities remain compliant.

• Analytical mindset with the ability to interpret complex data, extract meaningful insights, and connect the dots to guide strategic decisions.

• Excellent communication skills and a collaborative approach, with proven ability to work effectively in a multicultural, multi-stakeholder environment.

• Fluent in English, both spoken and written; proficiency in additional languages is an advantage.

Mindset

• Strong alignment with Oikocredit’s mission and values.

• Resilient, with a focus on continuous learning and adaptability.

• Committed to sustainable development and organizational growth.

• Performance and result driven.

Competencies

• Strategic marketing and product thinking: Ability to shape integrated marketing strategies and investor propositions based on customer insights, market trends and regulatory context.

• Brand and reputation leadership: Strong skills in brand positioning, storytelling and reputation management, including experience with high-stakes and compliant corporate publications.

• Data-driven and channel-savvy: Confident in using data to inform decisions, optimise digital investor journeys, and steer multichannel content strategies.

• Planning and coordination: Strong skills in operational planning, prioritisation and resource management to ensure delivery across multiple workstreams.

Benefits

• Impactful Work; Contribute to meaningful social and environmental change.

• Professional Growth; you will have access to training and learning opportunities.

• Work-life balance: you will benefit from a flexible work environment where you can work from home approximately 50% of the time.

• Collaborative Environment: Work with passionate professionals dedicated to impact investing and sustainability.

How to apply

Please send your cover letter and resume in English via the apply button.

To help us ensure a good match between the candidate and the role, an assessment may be included as part of the selection process.

Oikocredit is an equal opportunity employer. We value diversity and are committed to creating an inclusive work environment that embraces individuals from various backgrounds.