Head of Marketing (DTC / E-commerce)

Head of Marketing (DTC / E-commerce)

DTC / E-commerce – Highly regulated and restricted brand space

Remote | Part-time → Full-Time Potential

About the Brand:

A fast-growing DTC e-commerce brand with a highly engaged community and strong cultural identity.

With 57,000+ customers and 170,000+ followers, our products are known for bold voice, strong retention, and a high-performing email ecosystem (78% open rates).

We launch seasonal collections, community-driven drops, and always-on campaigns across multiple channels — and we’re now scaling into new products, markets, and growth opportunities.

The Role:

We’re not just looking for a marketer.

We’re looking for a marketing leader who builds systems, leads teams, and drives growth end-to-end.

This is a senior leadership role where you will own the entire marketing function — strategy, execution, performance, and team leadership.

You are the bridge between founders and execution.

When something breaks, you fix it.

When something is missing, you build it.

When direction is needed, you set it clearly and fast.

What You’ll Own:

Strategy & Growth:

• Own the marketing strategy and campaign calendar (4–6 weeks ahead)
• Align email, paid media, creative, and partnerships into one system
• Make performance-driven decisions across all channels

Team Leadership:

• Lead a small but growing team across media buying, creative, and web
• Set priorities, manage performance, and ensure accountability
• Build a culture of clarity, speed, and ownership
• Hire and scale additional roles as the company grows

Execution Oversight:

• Ensure consistent, high-quality output across all campaigns
• Oversee email marketing strategy and performance
• Work closely with paid media to optimize performance
• Guide influencer and partnership direction as it scales

Systems & Infrastructure:

• Build scalable SOPs, workflows, and documentation systems
• Develop a structured Notion operating system for marketing
• Create repeatable processes that support rapid expansion

Reporting & Performance:

• Own weekly performance reporting and insights
• Define KPIs with founders and track accountability
• Continuously test, learn, and optimize growth initiatives

What We’re Looking For:

• Proven experience leading marketing teams (not just executing alone)
• Strong understanding of email marketing systems (Klaviyo-level ownership)
• Experience in regulated or restricted advertising environments is a plus
• Comfortable managing paid media, creative, and lifecycle marketing together
• Systems thinker who builds structure, not just campaigns
• AI-native mindset using modern tools to work faster and smarter
• Strong communicator who keeps teams aligned and proactive
• Confident decision-maker who creates clarity, not confusion

This Role Is NOT For You If:

• You prefer execution over leadership
• You’ve mainly worked solo without managing teams
• You need step-by-step direction before acting
• You’re focused more on tools than outcomes and people

First 90 Days Success Looks Like:

• A structured campaign calendar is fully in place
• The team is aligned, accountable, and moving fast
• Marketing systems (Notion + workflows) are fully operational
• Email and paid channels are optimized and performing
• Founders are fully removed from day-to-day marketing execution

If you’re a proven marketing leader who thrives on building teams, systems, and scalable growth engines — we’d love to connect with you.

Apply today!