Head of Marketing & PR - Zeekr UK

Head of Marketing & PR - Zeekr UK Lead Zeekr UK's marketing & PR to build premium electric mobility, inspire trust, and grow brand love — driving launches, digital excellence, and retailer success. Apply for this role We usually respond within three days About Zeekr We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of the world's largest automotive companies. Our goal is to accelerate the shift to fully electrified mobility through cutting-edge technology, innovative products, and a customer-centric approach. Success at Zeekr To thrive at Zeekr, we believe that you have the courage to lead with trust and care and don't mind getting your hands dirty. You are highly innovative and adaptable, with the ability to perform in a fast-paced, highly demanding, international environment. Like us, you are passionate about embracing diversity of people, perspectives, and ideas while helping shape the future of premium electric mobility. Job purpose: Reporting directly to the Chief Commercial Officer, the Head of Marketing & PR will be responsible for leading all marketing, communications, public relations, brand, events, digital marketing, customer engagement, and product communications activities across the UK business. The role will be instrumental in establishing and growing a premium automotive brand, building awareness, reputation, consideration, and loyalty while supporting commercial objectives and retailer network performance. This is a strategic leadership position requiring a highly experienced automotive marketing professional with a strong background in premium OEM brands. The successful candidate will have a proven track record of launching and growing automotive brands, leading integrated marketing and PR functions, managing agencies, engaging with media and key stakeholders, and delivering measurable business results in a highly competitive market. Main responsibilities: Brand Strategy & Positioning – Develop and execute the UK marketing strategy to build brand awareness, strengthen premium positioning, and ensure consistent brand identity. Public Relations & Communications – Lead PR strategy, media relations, executive profiling, crisis communications, and corporate reputation management. Product Launches & Marketing Campaigns – Deliver integrated product launch campaigns and marketing initiatives that drive customer acquisition, engagement, and sales. Digital Marketing & Customer Experience – Oversee digital, social media, CRM, content, and website strategies, using analytics to improve engagement and ROI. Events & Brand Experiences – Plan and execute vehicle launches, media events, exhibitions, sponsorships, and premium customer experiences. Agency & Budget Management – Manage external marketing and PR agencies while overseeing budgets, KPIs, and return on investment. Leadership & Stakeholder Management – Lead the marketing team, influence senior leadership, collaborate across functions, and act as a brand ambassador internally and externally. Education, Skills and Personal characteristics required: Bachelor's degree in Marketing, Communications, Business, or a related discipline. Minimum 10 years' automotive marketing and communications experience. Significant leadership experience within a premium automotive OEM environment. Proven success in developing and executing integrated marketing and PR strategies for premium automotive brands. Experience leading vehicle launches and large-scale brand campaigns. Strong understanding of the UK automotive market, customer trends, media landscape, and retailer operations. Demonstrated experience managing agencies, budgets, and cross-functional teams. To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles. We are an equal opportunities employer: At Zeekr UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application. Department Zeekr Locations Coventry Remote status Hybrid About Geely Auto UK To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles. Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.