Head of Marketing, Europe

Legal & General (L&G) is a leading UK financial services group and major global investor.

We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders.

We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income.

Our global asset management business provides our clients and partners with complex, responsible investment solutions, working internationally across public and private markets.

Who we are

We are one of Europe’s largest asset managers and a major global investor across public and private markets.

Asset Management is a critical driver of our Group strategy. The business aims to work synergistically with our Institutional Retirement and Retail divisions to benefit our clients and customers, and deliver enhanced shareholder returns. 

Our investment philosophy and processes are focused on creating value over the long term. We believe that incorporating financially material sustainability criteria, when relevant to our clients, can create value and drive positive change.

We’re looking for an experienced and commercially focused marketing leader to shape and deliver our European marketing strategy.

You’ll lead marketing across our Institutional and Wholesale businesses, covering Public and Private Markets and working closely with colleagues across Distribution, Investments and Marketing. This is an opportunity to build strong regional partnerships, develop a talented team and help clients navigate a changing investment landscape.

What you’ll be doing:

• Developing and delivering an integrated European marketing strategy
• Partnering with senior business leaders to align marketing activity with client and commercial priorities
• Leading multi-channel campaigns across Public and Private Markets
• Localising global campaigns, content and thought leadership for European audiences
• Building and developing high-performing marketing teams across Germany and Milan
• Using client insight, market intelligence and performance data to improve results
• Measuring marketing effectiveness and demonstrating contribution to commercial growth
• Maintaining strong governance, risk management and regulatory standards

Who we’re looking for:

• Senior marketing leadership experience within asset or investment management
• Experience developing marketing strategies for Institutional and Wholesale audiences
• Strong knowledge of Public and Private Market investment solutions
• A record of leading teams across different countries or locations
• Excellent commercial judgement and senior stakeholder management skills
• Confidence using insight and performance data to guide priorities and investment
• Fluency in English and professional fluency in Italian or German
• Strong knowledge of the European asset management and regulatory landscape

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• Salary 90,000 - 115,000 EUR
• The opportunity to participate in our annual, performance -related bonus plan and valuable share schemes
• Pension contribution
• Life assurance
• Healthcare Plan (permanent employees only)
• 30 days holiday, plus public holidays
• Car allowance

At L&G, we believe it's possible to generate positive returns today while helping to build a better future for all.

If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can.

It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.