Head of Marketing UK

Own the Strategy. Build the Team. Scale What Works. About BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. Why This Role Matters Foundational leadership role to build BJAK’s marketing function in the UK from zero Direct ownership of market entry, positioning, and growth strategy in a new region High impact on user acquisition, retention, and revenue performance Opportunity to define brand presence and customer perception in the UK market Responsible for building a high-performing, data-driven marketing team Key driver in scaling BJAK’s international expansion beyond Southeast Asia What You’ll Do Own and define the full marketing strategy for the UK market, aligned with global and SEA priorities Build, hire, and lead the UK marketing team from scratch Drive user acquisition, retention, and revenue growth across channels Lead cross-channel campaigns across Meta, Google, TikTok, YouTube, CRM, and more Own performance metrics: CAC, ROAS, CTR, conversion, retention, LTV Establish and evolve BJAK’s brand positioning and voice in the UK Build and scale the content and creative engine (landing pages, campaigns, video, copy) Manage agencies, freelancers, and internal stakeholders to deliver high-quality output Partner with product, design, data, and commercial teams to align on business goals Own the marketing budget, forecasting, and ROI optimization Lead go-to-market (GTM) strategy for new products and features Continuously leverage data and insights to refine strategy and execution You’ll Thrive Here If You… Think like an owner and enjoy building from zero Are both strategic and hands-on Move fast and execute with clarity and accountability Make decisions based on data and measurable outcomes Are comfortable with ambiguity and bring structure through action Have experience leading teams and cross-functional collaboration Are obsessed with impact and growth What You Bring 7–12 years of experience in marketing, across strategy and execution Proven track record in scaling marketing and driving measurable growth Strong expertise in performance marketing and full-funnel strategy Experience building or leading teams, ideally in a startup or high-growth environment Deep understanding of paid media, SEO, content, CRM, and analytics Strong data literacy and decision-making capability Experience managing budgets, agencies, and stakeholders Excellent leadership and communication skills Based in London (hybrid flexibility) Nice to Have Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar Experience in brand building, influencer marketing, or partnerships Experience launching or scaling a new market (UK or Europe) What You’ll Get Competitive compensation with performance bonuses Full ownership of UK marketing strategy and execution Opportunity to build and lead a team from scratch A fast-growth environment where your work directly impacts business outcomes High autonomy with clear accountability Our Team & Culture We move fast, think clearly, and execute relentlessly. At BJAK, we value ownership, speed, and outcomes over process and hierarchy. Titles matter less than impact. Everyone contributes directly, whether you’re managing a campaign or editing copy on a Sunday night to hit a deadline. If you care deeply about marketing that performs and want to build and scale a function in a new market, this is your team. Location Requirement Based in the UK Compensation Range £90,000 – £110,000 base salary per annum Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.