Read this bit first
Most growth roles are written by HR. This one isn't.
We're a founder-led Australian home security brand doing ~$20M+ annualised, growing fast, ~$5M+/year into paid media, and about to plant a flag internationally. The machine works. We need someone to make it bigger, more diversified and more profitable — and to build the team that gets us to $100M without the wheels falling off.
You'll report directly to me. No middle layer. No committees. If you're the right person, there's a real path to CMO / Chief Growth Officer as we scale — with equity potential in the business once you grow into that seat.
If that sounds like the role you've been waiting for, keep reading. If you need a corporate ladder to climb, this isn't it.
— Josh
About KeldCo
KeldCo is an Australian-owned home security brand. We design our own hardware, own our software and app, and protect thousands of homes with zero mandatory subscription fees. Born in Australia. Built for the world.
The role in one line
Drive online sales and marketing across every paid platform that moves the needle — Meta, Google, TikTok, ChatGPT, YouTube, and whatever comes next — and own the growth number end to end.
What you'll actually own
The whole online growth P&L. Not a channel. Not a function. The number.
- Paid media across Meta, Google, TikTok, ChatGPT, YouTube and new channels you build. Your first mandate: reduce Meta reliance to ~50–60% of paid spend without slowing growth.
- Creative strategy — you own it end to end. Direction, briefing, testing framework, cadence. The editor and creators execute; the thinking is yours.
- CRO and landing pages — full funnel from thumb-stop to checkout. We ship weekly.
- Email and SMS — Klaviyo is live and driving ~30% of attributed revenue today. Grow it beyond that.
- Affiliate, creator and UGC programs — build on the momentum the team has already created.
- Attribution and reporting — you'll live in the numbers and drive decisions off them.
- Online marketplaces — grow the marketplaces we sell through, in Australia and globally.
- International launch — planned for later this year. You'll own the growth playbook.
- The team — Klaviyo specialist, editor, social media manager today. You'll grow it as we grow.
You must have
- 5–10 years driving online sales and marketing growth for a DTC brand — with outcomes you can prove. Revenue scaled from X to Y. CAC dropped from A to B. Contribution margin improved by Z. If you can't put numbers on it, don't apply.
- Hands-on media buying experience at $5M+/year in spend across Meta, Google and at least one other platform. Not "oversight." Not "worked with an agency." You've been in the ad accounts.
- Multi-platform fluency — you can walk into a Meta account, a Google Ads account and a TikTok account and know what you're looking at within 5 minutes.
- Proven CRO track record — tests you designed, wins you shipped, revenue lift you can point to.
- Creative strategy chops — you understand why ads work, not just how to brief them. You can look at a hook and tell me if it'll scale.
- P&L ownership — you've been measured on contribution margin, not just ROAS.
- Fluency across the stack — Meta, Google, TikTok, Klaviyo, Shopify, and a real attribution platform.
- Team leadership — you've built and led a team, not just been on one.
Nice to have
- International launch experience
- Marketplace experience
- Consumer electronics, smart home or security category exposure
You'll hate this role if
- You need a big team before you can perform
- You want to manage from a spreadsheet instead of the ad account
- You're allergic to being in the office with the team
- You think "brand" and "performance" are separate departments
- You've never shipped a landing page or written an ad brief yourself
What we offer
- Competitive base plus performance bonus tied to online contribution margin
- Pathway to equity — grow into our CMO / Chief Growth Officer seat and there's genuine potential for equity in the business
- Direct line to the founder — every day, no gatekeepers
- A working machine to scale, not a mess to clean up
- Gold Coast HQ, new commercial space, in-person team culture
- Room to grow into CMO / CGO as we go global
- Gold Coast is home base and our default. But if you're a genuine gun with the track record to back it, we'll make remote work.
How to apply
Send two things to [email protected]:
- Your CV
- A short Loom (≤5 min) walking me through one online business you scaled — where it started, what you did, where it ended, what you'd do differently. No slides needed. Just talk.
Applications without the Loom won't be reviewed. No cover letter. No agencies.
Rolling interviews. If you're the one, we'll know quickly.
Josh Salkeld
Founder & CEO, KeldCo
Born in Australia. Built for the world.