Head of Paid Media

Head of Paid Media Head of Paid Media: lead global performance marketing, own multi‑channel strategy (Google Ads, Meta, programmatic), drive ROAS, and grow a high‑performing team. Our client is seeking an experienced Head of Paid Media to lead its global performance marketing function. This is a senior leadership role responsible for developing and executing high-performance paid media strategies across multiple international markets. The successful candidate will combine strategic leadership with hands-on expertise across Google Ads, Meta Ads, programmatic advertising, and marketing analytics, driving customer acquisition, revenue growth, and campaign performance through data-driven decision-making. Key Responsibilities Paid Media Strategy Develop and execute the company's global paid media strategy. Manage large-scale performance campaigns across Google Ads, Meta Ads, Display, and Programmatic channels. Optimise campaign performance, budgets, ROAS, and customer acquisition. Lead ongoing testing and optimisation of creatives, audiences, and landing pages. Develop advanced attribution and measurement frameworks. Technical & Performance Optimisation Oversee tracking infrastructure, including Google Tag Manager, GA4, Server-Side GTM, and Conversion APIs. Work closely with Engineering and Data teams to improve attribution, reporting, and performance measurement. Identify new growth opportunities through testing, automation, and emerging advertising technologies. Team Leadership Lead, mentor, and develop the Paid Media team. Foster a culture of innovation, experimentation, and continuous improvement. Collaborate closely with Marketing, Product, CRM, and Data teams to achieve commercial objectives. Requirements Minimum 7 years of hands-on experience managing Google Ads and Meta Ads. Proven experience scaling high-budget performance marketing campaigns across multiple markets. Strong expertise in Programmatic Advertising and Real-Time Bidding. Advanced knowledge of Google Tag Manager, GA4, Server-Side Tracking, and Conversion APIs. Strong analytical skills with experience using performance data to optimise ROI. Previous experience leading and developing Paid Media teams. Excellent communication and stakeholder management skills. Experience within iGaming or other high-risk digital industries will be considered a strong advantage. Department Marketing Locations Malta Remote status Hybrid Yearly salary €65,000 - €80,000 Employment type Full-time About iTalent PLUS As iGaming recruitment specialists, at iTalent PLUS, we take pride in our role as matchmakers between exceptional talent and forward-thinking employers. From tackling personal decisions to reaching important milestones, our job is to guide you on the path of success. We are fueled by our commitment to excellence and go the extra mile to make sure our clients are fully satisfied with our work.