Head of Sales and Marketing

Cybertill provides cloud-based retail and charity management software with an integrated Point of Sale (EPoS) system to offer a real-time, single view of stock, sales, and customers across all sales channels, including physical stores, online shops, and mobile. The platform helps multi-channel retailers and charities manage operations, improve customer experience, and drive revenue by providing tools for inventory management, customer relationship management (CRM), promotions, and loyalty programs. At Cybertill, our Sales team sits at the heart of the business, connecting innovative retail technology with some of the UK’s most respected brands, charities, and independent retailers. We’re passionate about helping our customers unlock greater efficiency, insight, and impact through our market-leading retail and donation management platforms. You’ll be joining a collaborative, ambitious, and customer-focused commercial team that works closely with Marketing, Product, and Customer Success to deliver measurable value and long-term partnerships. We take pride in understanding our clients’ worlds, from high street retail to charity operations, and tailoring solutions that drive real results. As part of a growing organisation with a strong heritage in retail innovation, the Sales team plays a key role in shaping Cybertill’s next phase of growth. We’re data-driven, relationship-led, and united by a shared purpose: helping retailers and charities thrive through technology that makes a difference. Role Description As the Head of Sales and Marketing, you will be a hands-on leader of the commercial strategy to drive revenue growth and brand visibility across all channels. You will be responsible for aligning sales and marketing initiatives with the company’s strategic goals, building scalable processes, managing a high-performing team, and expanding our market footprint domestically and internationally. You will be the P&L owner for the Sales and Marketing budget and responsible for both sales bookings and expenditure. This is a hands-on leadership role suitable for someone who thrives in an entrepreneurial, high-accountability environment and is passionate about building go-to-market strategies in the software/SaaS sector. Responsibilities Own the sales & marketing vision, strategy, and implementation across our direct channels • Bring your expertise on lead generation and marketing to support our growing field sales team • Build, manage, inspire, and mentor a team of talented retail experts • Work closely with the Product Management team to plan, coordinate, and optimise return on investment for every product and activity • Reshape our reporting to focus on the right metrics • Support the sales teams with pitch decks, product demos and case studies • Create sales and partner enablement tools (personalised and co-branded materials and incentives), innovative programmes and sales integrated campaigns • Grow customer engagement through email marketing, webinars, and events. • Identify brand, PR, and comms opportunities to promote our products and services. • Work closely with the Client Services team to drive customer retention even further • Use your retail knowledge and analytical approach to identify key growth drivers and areas within the Retail, Charity, and Ecommerce landscape. • Create annual budgets and targets that snap quickly into the business strategy Knowledge, Skills and Abilities Bachelor's degree in Business, Marketing, or related field (MBA preferred). 8–12+ years of progressive experience in B2B software/SaaS sales and marketing roles. Proven track record of building and leading high-performing commercial teams. Deep understanding of CRM systems (e.g., Salesforce, HubSpot), marketing automation, and analytics platforms. Excellent strategic thinking, communication, and negotiation skills. Experience in vertical market software or private equity-backed businesses is a strong asset.