Head of SEO

Purpose of the Job

Ogooga is building a modern ecosystem of performance-driven digital brands across casino, sports, entertainment, and affiliate media. Operating at scale across dynamic markets, our business combines editorial excellence, product innovation, performance marketing, and AI-powered production.

The Head of SEO owns organic performance across Ogooga’s portfolio, taking direct accountability for search visibility, qualified player traffic, and SEO-generated revenue. Acting as the strategic and operational bridge between top management and execution, this role defines and defends SEO strategy at the C-level table while actively troubleshooting complex technical, content, and algorithmic challenges when needed.

The Head of SEO architects and executes the launch of new properties from scratch while scaling, protecting, and optimizing established casino affiliate sites.

Tasks & Responsibilities

SEO Ownership & Business Strategy

• Own organic visibility, traffic, and SEO-generated revenue performance across all Ogooga web properties.

• Define, allocate, and track performance objectives, KPIs, and OKRs per brand, aligning tactical execution with top-line revenue targets.

• Participate in executive strategy discussions, translating commercial objectives into clear SEO roadmaps and presenting ROI-driven performance metrics to C-level stakeholders.

Portfolio Expansion & Technical Leadership

• Architect and launch new web properties from the ground up - defining site structure, URL hierarchy, technical foundations, and go-to-market strategies.

• Diagnose and resolve complex technical SEO challenges (crawling, rendering, indexing, JS frameworks, Edge SEO/Cloudflare, and log analysis) before escalating to engineering.

• Collaborate closely with Development and Product teams to prioritize and deploy technical SEO enhancements and maintain Core Web Vitals health across the ecosystem.

• Lead rapid diagnosis and recovery plans during core algorithm updates, penalties, or sudden traffic drops.

Content Governance & SERP Differentiators

• Establish macro-level governance over content quality, search intent, topical authority, and internal linking to prevent cannibalization and quality issues.

• Create repeatable SEO standards and workflows for Content Managers and writers, taking accountability for the search performance of published content.

• Leverage internal tools, custom automation, and SERP feature innovations to maximize brand visibility across traditional search engines and AI-driven discovery platforms.

Team Leadership & Resource Management

• Mentor and manage a mixed-seniority SEO department (Senior, Middle, Junior specialists), conducting performance reviews, OKR tracking, and talent development.

• Balance team capacity and technical resources between urgent maintenance of legacy assets and aggressive go-to-market timelines for new launches.

Technical Skills & Experience

Must Have

• 5–7+ years of SEO experience, with demonstrated leadership of SEO teams and multi-site portfolio management in competitive niches.

• Proven track record in iGaming, casino, sports betting, or high-intent affiliate marketing environments.

• Direct accountability for organic traffic, conversion funnels, SEO revenue, KPIs, and OKRs.

• Demonstrated history of launching websites from scratch (site architecture, technical setup, content strategy, and initial indexing).

• Advanced Technical SEO expertise: Crawling, rendering, indexing, JS frameworks, Edge SEO, and log file analysis.

• Mastery of industry tools: Screaming Frog SEO Spider & Log File Analyser, Ahrefs, Google Search Console, Looker Studio, and Google Sheets.

• Strong experience establishing workflows with Content, PM and Development teams using project management platforms like ClickUp.

• Executive communication skills with experience presenting search performance and ROI to C-level leadership.

Nice to Have

• Experience managing multi-market / multi-language SEO strategies across international regulated jurisdictions.

• Hands-on ability to build basic Python scripts or custom automated tools for SERP tracking and technical diagnostics.

• Proven track record executing site recoveries following major Google Core Updates or manual actions.

AI Skills & Expectations

• Integrate Generative Engine Optimization (GEO) strategies to ensure Ogooga brands are cited in LLM and AI-driven search answers (e.g., Google AI Overviews, Perplexity, SearchGPT).

• Drive team adoption of AI tools for log file analysis, keyword clustering, content gap identification, and automated technical auditing.

• Partner with Tech & AI teams to develop proprietary AI utilities that accelerate SERP tracking, site launches, and competitor analysis.

Success Criteria

• Portfolio organic traffic, visibility, and affiliate revenue meet or exceed quarterly growth targets.

• New property launches hit site architecture, technical foundation, and indexation milestones on schedule.

• Technical SEO debt and indexing defects are identified and remediated swiftly.

• SEO team members demonstrate continuous technical and strategic progression under direct mentorship.

• C-level management receives clear, data-driven reporting connecting SEO actions directly to commercial ROI.

Why Join Us?

• A fun, flexible, relaxed and inclusive work environment;
• A fast-growing company environment, which also means huge personal growth potential and new, challenging projects to work on;
• Team outings and fun company events;
• Medical coverage to to ensure your well-being;
• Paid confidential counseling sessions;
• Budget to spend on Benefits Platform;
• Hybrid work schedule, only 2 days from the office - Bucharest Office;

Ready to help us tell our story? Apply now and let's make a lasting impact together! We can’t wait to see what you’ll bring to our team! 🌟🚀