Head of Social Commerce (TikTok Livestreaming)

Position Overview: The Head of Social Commerce will take full responsibility for leading Crea’s TikTok channel and driving growth across Social Commerce in Thailand. This role will be accountable for P&L performance, client engagement, and category growth, while building strong partnerships with TikTok and local brands. The leader will also scale Crea’s end-to-end service offering across livestreaming, affiliate, videos, and marketing services, positioning the company as a key social commerce enabler in the market. Responsibilities: 1. TikTok Partnership & Platform Growth Lead the end-to-end management of Crea’s TikTok business, ensuring Crea is positioned as top enable partner. Understand TikTok's growth strategies & focus in the market Able to build offerings that align with TikTok directions and maximize their incentive/support schemes (e.g. content production, GMV max, etc.) 2. Category & Business Performance Develop and implement category growth strategies across Beauty, Fashion and FMCG/Mom & Baby. Collaborate with the BD team to tailor solutions for new and existing clients, upselling full-funnel services. P&L management for all services (Livestreaming, Affiliate, Videos, Marketing) Monitor category performance, consumer insights, and competitor benchmarks to continuously adapt strategies. 3. P&L & Operational Management Take full P&L responsibility for the Social Commerce business in Thailand. Build annual and quarterly business plans, including KPIs and OKRs and monitor the progress. Ensure operational excellence in livestream execution, affiliate management, content production, video and KOL/KOC engagement. Optimize resource allocation and process efficiency to balance cost control with growth. 4. Leadership & Team Development Build, mentor, and scale a high-performing Social Commerce team, including functions in partnerships, operations, and client success. Define clear KPIs and performance metrics for all team members. Create a strong culture of execution, innovation, and accountability. Requirements: Thai local, with deep understanding of TikTok Thailand, local brands, and consumer dynamics. English skill is a must. Expertise in Beauty, Fashion, and FMCG categories is highly valued. Experience in Social Commerce/TikTok is a must (not necessarily from TikTok itself, but proven expertise in building and scaling business on TikTok). Proven success in growing market share, acquiring brands, and leading category expansion. Track record of building and scaling full-funnel marketing solutions for brands. Exceptional leadership, negotiation, and stakeholder management skills. Data-driven mindset with experience in P&L management, performance metrics, and campaign ROI analysis. What We Offer: Career development opportunities within a leading eCommerce company. Benefits packages include Health, Life, Dental insurance Hybrid working environment (One day a week Work-from-Home) 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.