Job Summary:
Primary function is to act as liaison between Agency and the community regarding community and customer needs. Responsibilities include development and promotion of hospice programs and services while maintaining the standards of practice consistent with quality health care and maximizing human, financial and equipment resources.
Education
:
Graduate of an accredited college/university is preferred.
Experience
:
Minimum one (1) year of sales/marketing experience in healthcare.
One (1) to two (2) years of experience in hospice/palliative marketing is strongly preferred.
Skills
:
Ability to establish and maintain effective working relationships with all segments of the staff, the lay and professional public, the Governing Body and Medical Director. Ability to market collaboratively and productively and produce patient referrals with customers, referral sources, and the community. Strong organizational, people and problem-solving skills. Self-directed, with the ability to work with little supervision. Ability to perform in an interdisciplinary hospice setting.
Essential Functions:
Provides counsel to the Agency regarding needs of the community; program development including personnel needs and financial needs.
Collaboratively develops and maintains policies specific to new programs.
Demonstrates an in-depth knowledge of, and ensures compliance with, all local, state and federal laws relating to marketing of the agency.
Assists in direction of programs through collaboration with and delegation of responsibility to administrative and supervisory personnel.
Partners with the Interdisciplinary Group to support safe and effective patient/family care.
Establishes a public relations program for interpretation of the agency’s services and to foster good working relations with physicians and community agencies.
Carries out other duties as assigned by the Governing Body