HubSpot Implementation & Marketing Automation Specialist

The HubSpot Implementation & Marketing Automation Specialist is a part-time, remote role responsible for configuring, deploying, and optimizing HubSpot across marketing, sales, and service workflows. Day-to-day tasks include setting up pipelines, properties, lists, and workflows; integrating HubSpot with CRM and other systems; and building automated nurturing campaigns and email sequences. The specialist will collaborate with internal teams and clients to translate business requirements into automation strategies, maintain data quality, and create actionable reports and dashboards. Additional responsibilities include troubleshooting implementation issues, training users on HubSpot features, documenting processes and best practices, and continuously refining automation to support lead generation, customer engagement, and revenue growth.

Qualifications

• Candidates should possess strong Analytical Skills for interpreting data, optimizing workflows, and measuring the impact of marketing automation initiatives.
• Candidates should possess Software Implementation and Customer Service skills to manage HubSpot deployment, integrations, onboarding, and user support.
• Candidates should possess Communication and Customer Satisfaction skills to collaborate with stakeholders, gather requirements, and ensure solutions meet client expectations.
• Hands-on experience with HubSpot CRM, Marketing Hub, and Sales Hub, including workflow automation, segmentation, and reporting.
• Familiarity with marketing automation concepts such as lead scoring, lifecycle stages, and campaign performance tracking.
• Ability to work independently in a remote setting, manage multiple projects, and meet deadlines with minimal supervision.
• Experience in B2B technology or consulting environments is beneficial; knowledge of other CRM or marketing automation platforms is a plus.
• Relevant education or certifications in marketing, information systems, or related fields are preferred but not strictly required.