HubSpot Marketing Executive

Who we are: Oxford International At Oxford International we help students from across the world gain life-enhancing higher education, vocational and language education opportunities. With over 30 years of delivering excellence in education, our company has grown into a global force in international education, helping more than 70,000 students every year further their learning. With strong heritage in higher education pathways and language provision, today we provide one of the widest ranges of educational services and programmes, unlocking international education opportunities for students and universities. Our educational portfolio is diverse and is centred around providing opportunity for international students to build academic qualifications, skills, and intercultural experiences. We deliver our products digitally, in face-to-face locations across the world, or hybrid mode. Our portfolio ranges from tests of English Language proficiency, through to shorter industry specific courses, right through to year-long International Foundation courses preparing students for progression to a full degree course at prestigious universities across the English-speaking world. Among others, we offer embedded university pathway programmes across the UK and the US and direct entry recruitment into UK, US and Australia; a growing range of high-quality vocational courses in Canada; a comprehensive range of tailored online academic, language and vocational courses through the Oxford International Digital Institute, including our flagship English language testing product range, Oxford ELLT, which is recognised by over 90 university partners across UK, US and Canada. Through our Educational Services Division, we offer a range of services and products in response to the changing recruitment ecosystem, including direct recruitment; applications processing, conversion, and enrolment; market entry and in-country platforms; TNE development and more. Job purpose Over the last couple of years, we have upgraded and expanded our marketing automation and CRM capabilities including the implementation of HubSpot CRM platform to complement our technology stack. Many areas of the business have been quick to get involved with using HubSpot and we now support many users across Marketing, Sales, Business Development and Admissions. We are looking for a HubSpot Marketing Executive to support with optimising and further expanding HubSpot’s marketing automation capabilities across all business divisions. You will need to have previous experience with HubSpot, particularly the Marketing and Operations Hubs, to drive continuous development of the platform. You will have strong problem-solving skills and the ability to positively challenge current processes in a constant drive for improvement. We have both low and high consideration products, available at a range of price points. As such, you will need to understand adapting messaging and approach to service a wide variety of customer needs and behaviours. This role will also share responsibility for maintaining training documentation and marketing templates requiring effective communication and relationship building skills. Main Duties and Responsibilities Creation and optimisation of customer nurture journeys from lead capture through to application across B2C and B2B campaigns Maintenance of HubSpot marketing templates (forms, emails, landing pages) ensuring compliance with best practice and data protection Creation and optimisation of automated workflows to improve platform efficiency Creation, maintenance and optimisation of HubSpot reports and dashboards to help stakeholders track KPIs Share responsibility for creating and maintaining thorough training documentation to expand our HubSpot Knowledge Hub and support stakeholders in their use of the platform Support stakeholders with A/B testing and optimisation across emails and landing pages Support the HubSpot Team in planning and executing key projects and team objectives Serve as another point of contact and knowledge for the HubSpot platform Work within HubSpot to ensure data hygiene and GDPR compliance through data management and audience segmentation. Actively seeking ways to improve and expand HubSpot usage Establish productive, professional relationships with a wide range of key stakeholders Perform any other duties commensurate with the role as reasonably required from time to time Person Specifications Statutory requirements Eligibility to live and work in UK Undergo an Enhanced DBS disclosure check or overseas equivalent. Qualifications Undergraduate degree (Desirable) HubSpot Certification (Desirable) Experience and knowledge Significant experience in marketing automation/CRM HubSpot experience, specifically with building workflows Experience with Operations Hub and data cleaning Experience of email marketing including A/B testing and audience segmentation Experience with HubSpot landing pages Experience of working with Microsoft 365 including; Microsoft Word, Excel, PowerPoint, Outlook, Teams and OneDrive Analytical skills with the ability to use data to inform decisions and measure impact · Understanding of GDPR and data hygiene HTML coding (Desirable) JavaScript knowledge (Desirable) PowerBI experience (Desirable) Advanced Excel user (Desirable) API/Integration experience (Desirable) Skills and abilities Excellent verbal and written communication skills Excellent interpersonal skills with the ability to engage with a diverse range of stakeholders Excellent time and project management skills with the ability to juggle a range of competing demands Ability to work independently and proactively Critical thinker with excellent problem-solving skills Excellent attention to detail Ability to analyse data, provide reports and to propose corrective action Personal qualities Adopts a collaborative approach to working Flexible and responds positively to new challenges, always seeking solutions Committed to producing a high standard of work Strong cultural awareness and knowledge Empathetic and able to deal with people from a range of nationalities and cultures Disclaimer This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision. Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy. Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.