Influencer Marketing Coordinator

ABOUT MPG

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

Position Overview

We’re looking for an organized, proactive, and relationship-driven Influencer Marketing Coordinator to join our growing team. This is an ideal opportunity for a recent college graduate or early-career marketer who is excited to build a career in influencer and creator marketing.

In this role, you’ll support influencer campaigns from initial strategy through final reporting. You’ll work directly with clients, creators, and internal team members to keep campaigns organized, on schedule, and aligned with each client’s goals. We’re looking for someone who is eager to learn, confident communicating with others, and excited to grow into greater account management and strategic responsibility over time.

Key Responsibilities

• Support the planning and execution of influencer and creator marketing campaigns across TikTok, Instagram, YouTube, and other social platforms.
• Build and manage campaign timelines, deliverables, approvals, and posting schedules.
• Serve as a day-to-day point of contact for assigned clients, with support from senior team members.
• Participate in client calls, provide campaign updates, and follow up on action items.
• Assist with developing campaign strategies, creator recommendations, and creative concepts.
• Source, evaluate, and communicate with creators who align with each campaign.
• Coordinate creator outreach, negotiations, contracting, product shipments, content submissions, and approvals.
• Review creator content to ensure it follows the campaign brief, brand guidelines, and required disclosures.
• Maintain accurate campaign trackers, budgets, creator lists, and performance reports.
• Monitor live content and organize campaign results, insights, and learnings.
• Build strong relationships with clients, creators, and internal partners.
• Identify potential campaign challenges early and help develop solutions.
• Stay current on social media trends, emerging creators, platform updates, and influencer marketing best practices.
  
  

Qualifications

• Bachelor’s degree in marketing, communications, public relations, business, or a related field preferred
• 0–3 years of relevant experience, including internships, freelance work, campus organizations, or entry-level roles
• Strong written and verbal communication skills
• Highly organized with excellent attention to detail
• Comfortable managing multiple projects, deadlines, and priorities
• Professional and confident when communicating with clients and creators
• Familiarity with TikTok, Instagram, YouTube, and the broader creator landscape
• Ability to take initiative, solve problems, and ask thoughtful questions
• Collaborative, adaptable, and excited to work in a fast-moving environment

What We’re Looking For

The right person does not need to know everything on day one. We’re looking for someone who is dependable, curious, coachable, and genuinely interested in influencer marketing. This role will receive hands-on training and exposure to campaign strategy, account management, creator relationships, reporting, and client communication, with the opportunity to grow alongside the team.

Growth Opportunities

This position is designed to develop into a larger account management and influencer strategy role. As you grow, you’ll have the opportunity to take greater ownership of client relationships, lead campaigns, contribute to strategy, and help shape the future of our influencer marketing programs.

Compensation

The expected base salary range for this position is $45,000 - $50,000 annually, depending on experience, skills, and qualifications. In addition to base salary, this position may be eligible for performance-based bonuses and other compensation programs.

Benefits

MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.

Diversity and Inclusion

MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.