Influencer Marketing Lead (m/w/d) (German-Speaking)

Influencer Marketing Lead (m/w/d) Voy is one of the fastest-growing preventive healthcare platforms globally, built to help men and women take control of their health. We deliver innovative clinical pathways across Hormonal Health, Weight, Metabolic Health, and Dermatology, with more to come as we expand our impact. As we launch and scale new treatment categories in Germany, our growth ambitions are accelerating — and building exceptional teams is central to making that happen. Based in Berlin, a city known for its vibrancy, we’re committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey. As Influencer Lead (m/f/d) for VOY Weight Loss, you will own and scale our influencer marketing strategy across Germany. You will be responsible for identifying growth opportunities, building long-term creator partnerships, and making influencer marketing one of our strongest acquisition channels. Working closely with Brand, Performance Marketing, CRM and Creative teams, you'll combine creativity with data-driven decision making to deliver measurable business impact. What you'll be doing Own the Influencer Strategy: Develop and execute the influencer marketing strategy for VOY Weight Loss, aligning creator initiatives with business and growth objectives. Build High-Impact Partnerships: Identify, negotiate and manage relationships with creators, agencies and talent managers to establish long-term partnerships that drive awareness and customer acquisition. Scale Performance: Monitor campaign performance, define KPIs, analyse results and continuously optimise influencer investments to maximise ROI. Lead Campaign Execution: Plan and execute integrated influencer campaigns from briefing to reporting, ensuring excellent execution and consistent brand messaging. Cross-Functional Collaboration: Work closely with Brand, Performance Marketing, CRM, Creative and Medical teams to develop campaigns that resonate with our audience while remaining compliant. Identify New Opportunities: Stay ahead of social media trends, emerging platforms and creator formats to continuously evolve our influencer strategy. What you need to shine 4+ years of experience in influencer marketing, creator partnerships or social media marketing, ideally in a fast-growing consumer or digital health company. Strong commercial mindset with proven experience managing performance-driven influencer campaigns and delivering measurable business results. Excellent relationship management skills, with experience negotiating partnerships and building long-term creator relationships. Data-driven approach, with the ability to analyse campaign performance, derive insights and optimise based on KPIs. Hands-on, entrepreneurial mindset, thriving in a fast-paced startup environment and taking ownership from strategy through execution. Fluent German and English, with outstanding communication and stakeholder management skills. Why work with us? Shape the future of digital healthcare: You'll play a pivotal role in defining how millions of customers engage with personalised healthcare. Your work will directly influence customer outcomes, retention, and long-term growth across one of Europe's most exciting digital health platforms. Benefits to perfectly fit you: Every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, and a remote work allowance. Building a great team together: At FORMEL SKIN and VOY, we believe that building exceptional teams and fostering strong relationships are fundamental to our success. You'll join a collaborative, ambitious, and mission-driven environment with regular company events, team budgets, and employee referral bonuses. Division FORMEL SKIN Department Marketing Locations Berlin Remote status Hybrid About Voy Healthcare is broken. We’re fixing it — and we need your help. Back in 2019, we launched MANUAL to tackle men's health (starting with hair loss and sexual health). A few years later, we launched Voy with a focus on weight loss. But our ambition has always been bigger. Healthcare too often treats conditions in isolation, not people as a whole, and we're on a mission to prove there's a better way. In 2025, we evolved from MANUAL into Voy, a brand built for the long game: supporting people through every stage of life, not just a single diagnosis. Today, we support over 1 million members across the UK, Germany and Brazil, delivering personalised care across weight loss, menopause, hair loss and TRT (with more categories on the way). Ready to join us and change how healthcare feels for millions of people?