Influencer Marketing Manager

About Us

We are a global investment and financial services firm with offices in Dubai, Malta, and expanding operations across the GCC and Egypt. We provide innovative trading solutions and investment products, empowering traders and investors worldwide.

As part of our regional growth, we are looking for an Influencer Marketing Manager to join our Marketing team in Egypt. This role is central to shaping DB Investing’s influencer and KOL strategy across the GCC, driving brand awareness, engagement, and acquisition through impactful partnerships and campaigns.

Position Summary

The Influencer Marketing Manager will be responsible for designing, executing, and optimizing influencer and KOL campaigns across the GCC region (UAE, KSA, Kuwait, Qatar, Oman, Bahrain). You will manage relationships with influencers and agencies, oversee campaign execution, and ensure measurable ROI, while aligning all initiatives with brand values and compliance standards.

This is a strategic and hands-on role, ideal for someone with strong negotiation skills, regional influencer networks, and proven experience in running ROI-focused campaigns in fintech or digital-first industries.

Key Responsibilities

Strategy & Planning

• Develop and execute a comprehensive influencer marketing strategy tailored for GCC markets.

• Identify the right mix of macro-, micro-, and nano-influencers based on campaign objectives.

• Align influencer campaigns with brand positioning, product launches, and regional initiatives.

Influencer Management

• Source, vet, and negotiate partnerships with influencers, KOLs, and agencies.

• Manage influencer contracts, deliverables, and ensure compliance with regulatory requirements.

• Build long-term relationships with high-performing KOLs to sustain ongoing brand presence.

Campaign Execution

• Brief influencers with clear campaign guidelines, creative direction, and performance expectations.

• Oversee content creation, approvals, scheduling, and publishing.

• Monitor live campaigns and optimize content performance in real time.

Performance & Reporting

• Track key metrics (reach, engagement, CTR, conversions) and analyze campaign ROI.

• Deliver weekly and monthly performance reports to the Head of Growth and CMO.

• Optimize influencer mix based on performance (CPM, CPA, retention).

Collaboration

• Work with the Creative team to deliver campaign assets and storytelling elements.

• Coordinate with the Social Media Manager to align influencer content with brand channels.

• Partner with the Performance Marketing team to amplify campaigns with paid boosting.

Qualifications & Experience

• 3–5 years of experience in influencer marketing, preferably within fintech, trading, or digital-first industries.

• Strong network of influencers and KOLs across the GCC markets.

• Experience with influencer discovery and management platforms (AspireIQ, Upfluence, Grin, or regional equivalents).

• Bilingual proficiency in Arabic and English (spoken & written).

• Proven experience negotiating and managing influencer contracts.

• Analytical mindset with strong ability to evaluate ROI and campaign KPIs.

• Familiarity with compliance requirements for financial services advertising (preferred).

• Based in Egypt, with flexibility to travel across GCC markets for events and activations.

Skills & Competencies

Technical Skills

• Strong copywriting and storytelling skills for influencer briefs.

• Proficiency with influencer platforms, Microsoft 365 (Teams, SharePoint, Power BI).

• Experience in campaign budgeting and influencer spend optimization.

• Knowledge of digital reporting tools and performance tracking.
  

Behavioral Competencies

• Strategic thinker with creativity in campaign design.

• Strong cultural awareness of GCC markets.

• Excellent negotiation, relationship-building, and communication skills.

• Highly organized, detail-oriented, and proactive.

• Ability to work in a fast-paced, international environment.

Benefits & What We Offer

• Competitive salary with performance-based incentives.

• Opportunity to shape influencer marketing strategy in one of the fastest-growing fintech regions.

• Exposure to regional and international campaigns.

• Work with a dynamic, innovative, and multicultural team.

• Career growth opportunities with access to AI-driven and automation-focused marketing tools.

How to Apply

If you are a creative, data-driven marketing professional with a strong influencer network and a passion for building impactful partnerships, we’d love to hear from you.

Please send your CV [email protected] with the subject line:
Application – Influencer Marketing Manager (Egypt)