Performance Marketing Manager

Role Overview: The Performance Marketing Manager will be responsible for planning, executing, optimizing, and scaling user acquisition campaigns focused on acquiring paying subscribers. · Credit Card subscriptions · Apple Store Billing · Google Play Billing The ideal candidate should have strong hands-on experience in performance marketing for subscription-based digital products, mobile apps, streaming platforms, or fintech/e-commerce businesses. Key Responsibilities: 5- Customer Acquisition · Develop and execute paid acquisition strategies to drive subscriber growth. · Manage campaigns across: o Meta Ads (Facebook & Instagram) o Google Ads (UAC, Search, Display, YouTube) o TikTok Ads o DSPs and affiliate channels · Optimize campaigns toward: o Paid subscriptions o ROAS o CAC o LTV o Retention quality 2- Subscription & Billing Optimization · Drive acquisition focused on: o Credit card payments o Apple App Store billing o Google Play billing · Work closely with product and technical teams to improve conversion funnels and · payment success rates. · Analyze subscription drop-offs and optimize onboarding and checkout flows. 3- Analytics & Reporting · Monitor and report on: o CAC o CPI o Conversion rates o ROAS o Subscription retention o Cohort performance · Build dashboards and performance reports for management. · Use attribution and analytics tools such as: o AppsFlyer o Firebase o Google Analytics o Adjust o Mixpanel (preferred) 4- Creative & Growth Optimization · Lead A/B testing initiatives for creatives, landing pages, and app store assets. · Coordinate with design and content teams to produce high-performing ad creatives. · Continuously identify growth opportunities and scaling strategies. 5- Agency & Partner Management · Manage media buying agencies and external partners where applicable. · Ensure proper tracking implementation and campaign governance. · Bachelor’s degree in business administration, mass communication or any other related field. · 7+ years of experience in performance marketing or growth marketing. · Strong experience managing mobile app acquisition campaigns. · Proven experience acquiring paying customers for subscription-based services. · Experience with: o Apple Store subscriptions o Google Play subscriptions o Credit card acquisition funnels · Strong analytical and reporting skills. · Hands-on experience with Meta and Google campaign optimization. · Experience in entertainment, OTT, gaming, fintech, or subscription apps is highly · preferred.