Influencer Marketing Specialist

Influencer Marketing Specialist (Amazon Affiliate & UGC)

Industry: E-commerce / Digital Marketing Agency

Work Arrangement: Remote, Part-Time

Initial Workload: 3–5 hours per week

About the Company

Our client company is a US-based full-service e-commerce and omnichannel growth agency helping brands expand their presence across Amazon, Walmart, TikTok Shop, direct-to-consumer channels, and beyond.

About the Role

We are seeking an experienced Creator Marketing Specialist to support and develop clients' influencer, affiliate, and user-generated content (UGC) marketing operations.

The candidate must have hands-on experience managing Amazon affiliate marketing campaigns, coordinating relationships with content creators, and overseeing UGC initiatives.

In addition to executing campaigns, this individual will help establish scalable internal processes, including standard operating procedures (SOPs), task templates, and campaign management workflows.

This position is ideal for a detail-oriented, self-directed marketing professional who enjoys both hands-on campaign execution and operational development.

Key Responsibilities

Influencer, Affiliate & UGC Campaign Management

• Coordinate and manage influencer, affiliate, and UGC marketing campaigns for client brands.
• Execute Amazon affiliate campaigns, including creator outreach, onboarding, communication, and performance tracking.
• Identify and engage relevant influencers, affiliates, and UGC creators.
• Manage creator relationships, campaign timelines, deliverables, and follow-ups.
• Coordinate UGC content production and ensure deliverables meet brand requirements.
• Monitor campaign activities and maintain organized performance records.
• Support TikTok Shop affiliate marketing initiatives when applicable.

SOP Development & Workflow Optimization

• Develop and document standard operating procedures for creator marketing activities.
• Create reusable task templates, campaign checklists, and operational workflows.
• Establish structured processes for creator sourcing, outreach, onboarding, and campaign tracking.
• Organize departmental documentation to support consistency and scalability.
• Identify opportunities to streamline campaign execution and improve efficiency.

Required Qualifications

• Proven hands-on experience executing Amazon affiliate marketing campaigns.
• Experience managing influencer marketing, affiliate marketing, or UGC campaigns.
• Ability to source, communicate with, and coordinate content creators and affiliates.
• Strong project coordination, organizational, and documentation skills.
• Experience creating SOPs, templates, and repeatable workflows.
• Ability to work independently and manage responsibilities with minimal supervision.
• Strong written and verbal English communication skills.

Preferred Qualifications

• Experience with TikTok Shop affiliate marketing.
• Previous experience working with e-commerce brands or digital marketing agencies.
• Familiarity with creator discovery, outreach, and affiliate tracking platforms.
• Experience working with project management tools.
• Understanding of creator marketing performance metrics and campaign reporting.
• Experience building or improving marketing department processes.

Workload & Schedule

The position will initially require approximately 3–5 hours per week, divided between:

• 1–2 hours/week: Client-facing UGC campaign management and coordination.
• 2–3 hours/week: Building departmental SOPs, task templates, and workflows.

The scope and weekly workload may evolve as the creator marketing department grows.

What Success Looks Like

• Amazon affiliate and UGC campaigns are organized and executed reliably.
• Creator outreach, communication, and deliverables are tracked consistently.
• Clear, reusable SOPs and task templates are established.
• The department has efficient workflows that can support additional clients and campaigns.
• Marketing operations require less manual coordination as processes mature.