Influencer Marketing Specialist - Freelance, Remote

About the Client Our client is a fast-growing, direct-to-consumer skincare and lip care brand built for a diverse range of skin tones, with a clinically-backed, inclusivity-first product philosophy. They've built a loyal following through both their product line and their editorial content on beauty, identity, and self-care. As they scale their influencer program, they're looking for someone to help build and manage a strong pipeline of aligned creator talent. Why does this role exist? This role exists because the brand's influencer strategy depends on finding creators who are a genuine aesthetic, audience, and values match — not just accounts with large followings. As the brand grows its presence on TikTok and Instagram, they need a dedicated specialist to consistently surface, vet, and track high-quality creator leads so the internal team can move quickly and confidently into outreach and partnerships. Ultimately, this role is the engine that keeps the influencer pipeline full, organized, and aligned with the brand's inclusive, skincare-forward identity. The Impact you’ll make Influencer Sourcing Identify TikTok and Instagram influencers whose content, aesthetic, and audience align with the brand's skincare-forward, inclusive identity Ensure sourced talent reflects a diverse range of skin tones and is not skewed toward any single age group Continuously scan platforms to stay ahead of emerging, relevant creators Lead Qualification Apply consistent vetting criteria across every lead: engagement quality, audience fit, content-style fit, and brand safety Exercise judgment on aesthetic and audience alignment — this is not a follower-count-only exercise Flag any red flags or brand-safety concerns before a lead moves forward Pipeline & Tracking Management Maintain clean, organized tracking sheets in Excel/Google Sheets logging handle, platform, follower count, engagement rate, content style notes, contact info, and status Keep records accurate and current so the internal team always has a reliable view of pipeline health Use formulas and filtering to keep large volumes of leads easy to sort and act on Market & Brand Research Research adjacent and complementary brands whose follower base or influencer pool could be a good hunting ground for additional on-brand talent Bring forward new sourcing angles and creator pools as the pipeline matures Outreach Support & Reporting Assist with early-stage outreach coordination once leads are approved Deliver weekly reporting on qualified leads sourced and overall pipeline status Skills, Knowledge and Expertise Required: Proven experience sourcing or researching influencers/creators on TikTok and Instagram Demonstrated proficiency in Excel or Google Sheets (formulas, filtering, clean data entry) Experience maintaining detailed, organized tracking or reporting systems Full-time availability, Monday–Friday, 9:00 AM–5:00 PM EST Reliable internet connection and a quiet, professional home-office setup Your superpowers are... Technical Skills Fast, confident navigation of TikTok and Instagram for content and creator research Strong Excel/Google Sheets skills, including formulas and filtering Ability to evaluate engagement metrics and distinguish authentic engagement from inflated numbers Soft Skills Sharp eye for aesthetic and audience fit — you can "feel" whether a creator matches a brand, not just measure it Highly organized and detail-oriented, with a genuine pride in tracking hygiene Strong independent judgment and decision-making under light supervision Clear, proactive communicator, especially when flagging leads or reporting pipeline status Comfortable working autonomously in a fast-paced, remote environment WFH Set-Up: Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up. Internet speed of at least 40MBPS Headset with an extended mic that has noise cancellation and a webcam Back-up computer and internet connection Quiet, dedicated workspace at home You should apply if... You're genuinely active on TikTok and Instagram — you actually spend time in these apps and have a real feel for content trends and creator quality, not just a professional obligation to check them You take pride in clean, error-free spreadsheets and get satisfaction from a well-organized tracking system You have a natural interest in beauty, skincare, or inclusive beauty representation (a strong plus, though not required) You think critically about audience fit and brand alignment rather than defaulting to follower count as the main signal You're self-directed, reliable, and comfortable owning a process end-to-end with minimal hand-holding What to expect... Work Setup: Remote position Must have a reliable internet connection and a quiet workspace Required to provide own computer with Intel Core i5 or something similar or higher operating system Working Hours: 40 hours per week Monday to Friday 9:00 am to 5:00 pm EST Compensation: $7 per hour No benefits package included Benefits