Influencer Outreach Specialist (US Exp.)

Company: Burman Enterprise

Location: Remote

Job Type: Full Time

Schedule: Flexible with 4 hours overlap from 10 AM - 2 PM CET

Reports To: TikTok Manager (Confidential)

Rate: $800-$1000/month

Key Responsibilities

Influencer Identification & Outreach

• Identify and vet influencers and content creators across all relevant platforms—TikTok, Instagram, YouTube, Pinterest, Amazon Influencer Program, and others—who align with brand values and campaign objectives.
• Execute multi-channel outreach via platform DMs, email, and influencer databases to initiate and establish collaborations.
• Build and maintain a continuously updated roster of active, prospective, and past influencer partners organized by platform, tier, niche, and performance.

Community & Relationship Management

• Serve as the primary point of contact for influencer partners, fostering long-term, trust-based relationships across the entire influencer community.
• Develop onboarding processes and communication frameworks to ensure influencers have everything they need to create effective, on-brand content.
• Maintain an organized CRM or database of influencer contacts, collaboration history, content deliverables, and performance data.
• Proactively engage the influencer community with updates, campaign briefs, product launches, and relationship-nurturing touchpoints.
• Manage and moderate the brand's creator communities, ensuring daily engagement, timely responses, and a structured posting cadence aligned with the weekly operating calendar.
• Send scheduled community posts including leaderboards, hook drops, check-ins, polls, and contest pushes according to the weekly execution flow.

Collaboration & Campaign Management

• Negotiate partnership terms, compensation structures (gifted, affiliate, paid), and deliverable expectations with influencers across all platforms.
• Manage end-to-end campaign execution: contracts, timelines, content briefs, approval workflows, posting schedules, and deliverable tracking.
• Coordinate with the TikTok Manager to ensure influencer-generated content can be repurposed effectively for owned brand channels.
• Collaborate with the Marketing Manager and broader team to integrate influencer activity into the overall campaign strategy and marketing calendar.
• Run the GMV contest system including tracking creator GMV, updating the leaderboard, and sending recognition posts in the community.

Live Selling Coordination

• Identify and evaluate creators suitable for live selling based on engagement, on-camera comfort, and product familiarity.
• Coordinate the transition of top-performing content creators into live selling, providing structure, talking points, and product angles.
• Monitor live selling performance and provide real-time feedback and optimization support to active live sellers.
• Align live content with top-performing video hooks to maintain messaging consistency across formats.

Spark Ad Authorization

• Proactively secure Spark Ad authorization codes from top-performing creators to enable paid amplification of winning content.
• Maintain an up-to-date log of creators who have granted Spark Ad rights and follow up with those who have not.
• Coordinate with the TikTok Manager to ensure Spark Ad-authorized content is flagged and ready for GMV Max campaigns.

Performance Analysis & Reporting

• Track and analyze influencer campaign performance across all platforms using relevant KPIs: reach, engagement rate, click-through rate, conversions, GMV, and ROI.
• Generate regular performance reports with clear insights and recommendations for optimizing the influencer program.
• Monitor affiliate link and commission performance where applicable, ensuring accurate attribution and payout tracking.

Market Research & Trend Monitoring

• Stay current on influencer marketing trends, platform algorithm updates, emerging creator niches, and competitive brand activity across all platforms.
• Identify new influencer tiers, content formats, and platform opportunities aligned with 2026 marketing goals.
• Provide actionable intelligence to the marketing team on shifts in the influencer landscape that may impact strategy.

Role Competencies

Core Skills

• Demonstrated experience managing influencer relationships and campaigns across multiple platforms (TikTok, Instagram, YouTube, and/or others).
• Strong understanding of influencer marketing models including affiliate, gifted, and paid partnerships.
• Excellent written, verbal, and interpersonal communication skills with a relationship-first mindset.
• Experience with influencer databases, CRM tools, or outreach platforms (e.g., Creator.co, AspireIQ, Grin, or similar).
• Data management skills with the ability to track, measure, and interpret performance metrics (CPM, CPC, ROAS, GMV, etc.).
• Strong project ownership and organizational skills; capable of managing multiple campaigns simultaneously.

Additional Competencies

• Familiarity with the Amazon Influencer Program and TikTok Shop affiliate ecosystem.
• Understanding of video content production workflows and how UGC can be repurposed for paid and organic brand channels.
• Knowledge of FTC disclosure requirements and platform-specific influencer compliance guidelines.
• Knowledge of VPN usage and best practices for multi-region outreach and platform access.

Benefits

• 12 days annual leave (convertible to cash)
• Paid Philippine holidays (9 days a year)
• Birthday leave
• Bonuses
• Profit-sharing
• HMO upon completion of the probationary period
• Local & international trips
• Continuous Learning: We invest in your growth with 4 hours of company-sponsored education every week.
• Option Shares