Insights & Measurement Manager (London)

Role Description – Insights & Measurement Manager

About Greenpark

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search, social, influencer and DPR content to help brands create meaningful connections that impact people's lives. Our rapidly growing client base spans everything from personal care, to food services and high end luxury sectors.

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark. Check it out here

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

As our Insights & Measurement Manager, you'll own the data behind our reporting across search, social, content, digital PR, influencer and AI visibility. You'll pull data, analyse it and translate it into clear insights, narratives and messaging hierarchies across multiple accounts and disciplines. You'll also find better ways to do it, recommending and rolling out the tools that make our client reporting faster, sharper and more reliable. Much of your focus will be on luxury brands, so you'll need to get under the skin of the category quickly, though the role spans a broader client base.

Lots of people can pull data. Far fewer can read it accurately, surface the insights that matter most and communicate them sharply, while keeping complete integrity to the data and an excellent eye for detail. That's the person we're looking for.

This isn't a back-office analyst role. You'll sit alongside our strategy, creative, social and digital PR teams, shape what we measure and present insights directly to clients.

What you’ll do

Insight & audience intelligence

• Build Boolean queries and run social listening analysis to surface audience, category, sentiment and competitor insights.
• Track the luxury category and competitors, spotting trends and cultural shifts and turning them into client opportunities.
• Use YouScan to track citations and messaging across placements, calculating share of voice and sentiment alongside reach.
• Pull data points on request to power campaigns and reactive angles (e.g. search demand for lab-grown vs natural diamonds).
• Distil findings into clear narratives and messaging hierarchies the team can act on.

Social, influencer, digital PR & community management

• Analyse organic and paid performance across social, search, content and influencer, setting meaningful KPIs and benchmarks and recommending optimisations.
• Measure digital PR and earned media on outcomes, not volume: coverage quality, key message pull-through, share of voice, authority links, referral traffic and LLM citations.
• Develop frameworks that show the impact of community management beyond volume: response rates, intervention effectiveness and shifts in sentiment.
• Measure the impact of influencer work beyond engagement, tracking sentiment and how well creators and their content surface in LLM queries.

AI visibility & search

• Work alongside our search team to make sure AI visibility data turns into recommendations that help clients achieve their business goals.
• Analyse social search behaviour and earned signals from a GEO perspective, recommending where to target work to maximise the chance of LLM citation.
• Support off-site SEO reporting, showing how it ladders back to visibility in SEO and GEO environments.

Reporting & measurement

• Own the reporting cycle, from weekly top-line stats to monthly reports, QBRs and full-year reviews, gathering, cleaning and reconciling data across channels and partner agencies so every number is accurate and on time.
• Build and maintain a KPI framework with clear definitions, data sources and calculation methods.
• Own and evolve our reporting tools: research, test and recommend new tools, then roll them out across teams to streamline and enhance client reporting.
• Automate repetitive reporting and build self-serve dashboards (e.g. Looker Studio, Power BI).
• Challenge metrics that aren't meaningful and recommend better ones.
• Present reports and insights to clients and account teams, tailoring the story to the audience.

About you

• 4+ years' experience in an insights, analytics or measurement role within a marketing, communications, PR, social or media agency.
• Confident using data-gathering tools across channels, such as GA4, Google Search Console, native social platform analytics, Semrush and Ahrefs, and quick to master new ones.
• Hands-on social listening experience with tools such as YouScan, including building Boolean queries.
• Experience measuring digital PR and earned media, with a view on which tools to employ for this job.
• Experience measuring influencer impact, an understanding of tools such as CreatorIQ, Traackr, Lefty or Launchmetrics would be a bonus.
• A solid understanding of the AI search visibility landscape and experience with tools such as Profound. You're sharp at writing and refining prompts to get to the most useful insights, or keen to build that skill fast.
• A track record of finding, testing and implementing tools or processes that made reporting faster or more robust.
• Advanced Excel/Google Sheets skills. Experience with a visualisation tool such as Looker Studio or Power BI would be a bonus.
• Excellent Powerpoint skills with a flair for building clear, concise slides and decks.
• Meticulous attention to detail: you instinctively notice when something doesn't add up.
• The ability to turn complex data into simple, persuasive stories for senior, non-technical audiences, and the confidence to present them to clients.
• A commercial mindset: you understand how marketing metrics connect to brand and business outcomes.
• Organised, proactive, flexible and adaptable: comfortable switching between accounts, disciplines, data sources and deadlines in a fast-paced agency.
• Luxury sector experience is a bonus, but not essential.
• You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ -
  championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.

Don't have experience with every tool listed? Apply anyway. We want you to make the process your own, so we expect you may introduce new tools or get training on others.

How we’ll support you

• 25 days of holidays per year + UK bank holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Private pension and private healthcare insurance.
• Access to VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
• Enhanced maternity/paternity leave allowances.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.