ABOUT THE TEAM Trendyol Pay is where cutting-edge payment technology meets seamless user experience. This team designs and manages end-to-end payment solutions for millions of users across the globe. Trendyol Pay is focused on building secure, fast, and reliable payment infrastructure not just for today’s needs, but for the future of digital commerce. Trendyol Finance is not just about managing money it’s about reshaping the future of financial experiences. We build inclusive and innovative financial products that empower millions of customers and sellers. From smart credit systems to AI-powered budgeting, our goal is to remove complexity from finance and make it more accessible, personal, and impactful. By blending technology with finance, we turn data into decisions helping individuals and businesses thrive. We are united by a shared purpose:To create a positive impact in our ecosystem by enabling commerce through technology. We simplify every transaction and elevate user confidence through technology-driven, customer-first design. We are all working with the same purpose: To create a positive impact in our ecosystem by enabling commerce through technology. About The Role We are looking for a highly driven Business Development & Strategy professional to lead strategic insurance initiatives across Trendyol’s fintech and financial services ecosystem. The role will be responsible for identifying, designing and executing new insurance business opportunities, from strategy and business case development through partner management, product launch and commercial scaling. The role will work closely with internal business, product, technology, legal and finance teams, as well as insurance companies, fintechs and other strategic partners, to build innovative insurance propositions and embedded insurance models across the ecosystem. The ideal candidate combines strong insurance and fintech knowledge with a commercial and entrepreneurial mindset, proven experience in managing complex, multi-stakeholder initiatives, and the ability to translate market opportunities into scalable and profitable businesses. Responsibilities Delivery of insurance business strategy and new business initiatives Revenue, P&L and profitability contribution of assigned insurance portfolios Identification and conversion of new business and partnership opportunities Successful launch and scaling of new insurance products and propositions Partner performance and strategic partnership development Business case quality, speed of execution and end-to-end project delivery Customer adoption, penetration and portfolio growth Contribution to the expansion of Trendyol’s fintech and ecosystem insurance offering Expected Qualifications Background & Technical Requirements Demonstrated track record of managing a P&L and driving significant business growth Strong analytical skills with the ability to translate data into actionable strategic insights Exceptional communication, persuasion and team working skills Able to work within a dynamic and fast-paced environment 9-10 years of proven experience in Business Development, Product Management, or Strategy within the insurance or fintech/e-commerce sector. Sufficient functional knowledge/experience in new product development, marketing/pricing analytics, end to end process redesign Solid understanding of the Turkish insurance landscape and regulatory environment. Experience in external stakeholder management (e.g., insurance companies, aggregators, brokers, agencies, local and international reinsurers) SEGEM certificate (optional) Strategic Leadership Define and execute the overall insurance strategy across the Trendyol Ecosystem and Fintech businesses. Own the insurance portfolio roadmap, ensuring alignment with long-term business priorities and commercial objectives. Identify, evaluate and incubate new insurance business opportunities to drive sustainable growth. Lead strategic partnerships with insurers, fintech partners and ecosystem stakeholders Business Planning & Portfolio Governance Own long-term business planning, portfolio governance and commercial performance tracking. Develop business cases, financial projections and investment recommendations for new insurance initiatives. Drive executive decision-making through market intelligence, portfolio analytics and data-driven insights. AI-Enabled Strategy & Intelligence Leverage AI-powered tools to enhance strategic planning, competitive intelligence and regulatory monitoring. Utilize AI-driven insights to identify growth opportunities, prioritize strategic initiatives and support investment decisions. Champion the adoption of AI-enabled ways of working across insurance strategy, planning and portfolio management. Partner with technology teams to continuously improve AI solutions that support business planning, market analysis and operational efficiency. Cross-Functional Leadership Drive strategic alignment across Product, Legal, Growth, Finance and Operations to ensure successful execution of insurance initiatives. Lead complex cross-functional programs from strategy definition through execution and post-launch optimization. What We Offer A hybrid working model with flexibility — a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model. A customizable FlexBenefits budget — Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits. Comprehensive wellbeing support — Take advantage of our extended health package, which includes annual mini health screenings, access to location-based in-house doctors, psychologist and dietitian support, and HPV vaccination coverage. Personalized training allowance and learning opportunities — Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year. Responsibility from day one — Take full ownership from the start in a culture where every voice is heard and valued. A diverse, international team — Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment. Opportunities to grow with the best — Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring. Meaningful connections beyond tasks — Be part of team rituals, events, and social activities that help us stay connected and inspired. Take the Next Step If this role excites you, apply now and let’s take the next step together. Want to get to know the team better first? Explore our Career Website , LinkedIn , or YouTube to learn more about #LifeatTrendyol and how we work.
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