Integrated Comms Planner

As Social & Creator Manager, you'll lead the development and delivery of Nationwide's paid social and creator marketing activity, ensuring these channels play a critical role in building the brand and supporting business objectives.

You'll be responsible for delivering best-in-class paid social and creator activity across platforms including Meta, TikTok, YouTube and emerging channels, ensuring investment, content and partnerships work together to maximise effectiveness and impact.

This role combines strategic thinking, creativity and executional excellence. Working across Group Customer & Communications and the wider business, you'll collaborate with integrated communications, advertising, media, organic social, PR and content teams to create connected marketing that reaches audiences where they spend their time and attention.

We're looking for someone who understands how social and creator marketing can unlock growth for modern brands. Someone who can identify opportunities, shape strategy and bring together creators, platforms, agencies and internal teams to deliver work that is distinctive, culturally relevant and commercially effective.

You'll have deep expertise across paid social, creator partnerships and influencer marketing, with a strong understanding of how social channels contribute to wider integrated campaigns. You'll know how to create work that is native to platforms whilst remaining true to the wider brand strategy and objectives.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

You’ll own paid social planning, activation and optimisation across key platforms, working closely with media and agency partners to maximise effectiveness and return on investment. You’ll also lead our creator and influencer strategy, identifying opportunities to build brand relevance, engagement and advocacy through partnerships and collaborations.

You’ll ensure paid social and creator thinking is embedded in wider brand and integrated marketing activity from the outset. Partnering with internal teams and external agencies, you’ll develop social-first and creator-led campaigns that capture attention, encourage engagement and deliver measurable impact.

Using audience insights, platform expertise and performance data, you’ll inform investment decisions, shape creative development and guide future activity. You’ll also champion innovation by identifying emerging opportunities across platforms, creators and content, helping Nationwide stay ahead of trends.

About you

You will have/be:

• Significant experience leading paid social and creator marketing for a major consumer brand
• Deep expertise across social platforms, creator partnerships, influencer marketing and social-first content development
• Strong understanding of audience behaviours, digital culture and emerging social trends
• Demonstrable experience integrating social and creator activity into broader marketing and communications programmes
• Excellent strategic planning, campaign leadership and stakeholder management skills.
• Strong creative judgement, with the confidence to shape and improve creative work
• Proven experience managing high-profile social, creator, media and agency partnerships
• Commercially astute, with extensive experience managing significant budgets and driving marketing effectiveness
• Ability to operate effectively at pace, balancing long-term brand building with immediate business priorities

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• 25 days holiday, pro rata

• Private medical insurance

• A highly competitive pension to help you build a strong foundation for retirement

• Access to an annual performance-related bonus

• Training and development to help you progress your career

• A great selection of additional benefits through our salary sacrifice scheme

• Life assurance to provide peace of mind for you and your loved ones in the event of your death

• Wellhub – access to a range of free and paid options for health and wellness

• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy.

If you want to find out more about using AI in our recruitment process, please read more here.

Disability Confident

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level.

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support.

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