Integrated Marketing Contractor

Join the Rest Revolution The world is wired and tired. It's plagued by screens, notifications, and the sense that you should always be doing ... something. But hey, you're reading this job application right now, so you probably know exactly what we're talking about. So here's a bit of good news amidst all the noise: Hatch is a sleep wellness company that's betting on rest in a culture obsessed with optimization. While most technology is designed to keep you engaged, our devices use the science of habit formation to help people unplug, unwind, and recharge. Through genuinely enjoyable routines, habit building, and gentle guidance (no sleep scores or wearables here), we help people build healthier sleep habits and feel the difference in everyday life. Ten years ago, we started with a mission to help parents navigate the complexities of newborn sleep. Today, we're helping more than 5 million people (and counting) take care of themselves and the people they love through the power of rest. We’re open to candidates across the U.S. and Canada. However, please note that Hatch is based in California, so we just ask that you're available during PST/PDT hours. The Gig: How You’ll Make an Impact Our Marketing team is looking for an Integrated Marketing Contractor to lead creative and campaign strategy across paid and organic channels. The contractor will work a minimum 30 hours per week. This is an initial six-month contract engagement, with the option to extend based on business needs. We need an experienced integrated marketer who can connect brand storytelling with performance marketing.You’ll translate business priorities, customer insights, and cultural trends into compelling campaign strategies that work across the customer journey. You’ll bring a strong point of view, create clarity across teams, and ensure our paid and organic efforts come together as one cohesive brand experience. You’ll operate as a strategic owner—developing campaign narratives, shaping creative direction, leading cross-functional planning, and leveraging performance insights into stronger creative work. You should be equally comfortable building a high-level campaign strategy, writing a clear creative brief, reviewing work, and digging into results to identify what we should do next. You’ll report to VP Acquisition Marketing and work closely with Brand, Creative, Media, Lifecycle, Social, Product Marketing, E-commerce, and external agency partners. This role is remote-friendly but must be based in the U.S. or Canada. Hatch is based in California, so we ask that you’re available during PST/PDT hours. What You’ll Do 📆 Projects Lead integrated campaign strategy across paid and organic channels, ensuring each campaign supports Hatch’s brand, customer, and growth objectives. Translate business goals, product priorities, and customer insights into clear campaign narratives and compelling creative territories. Develop creative briefs that give internal teams and agency partners the strategic clarity needed to produce distinctive, effective work. Collaborate with paid and organic channels to adapt creative and messaging to the audience, format, and placement while maintaining a cohesive brand story. Partner closely with Creative to guide concept development, provide actionable feedback, and ensure work is strategically sound, channel-appropriate, and aligned with the Hatch brand. Lead integrated campaign kickoffs, and cross-functional working sessions, keeping stakeholders aligned on strategy, responsibilities, timelines, and decisions. Manage and maintain the growth marketing calendar, ensuring alignment with the global marketing calendar and key milestones across concurrent initiatives. Proactively identify risks, dependencies, and opportunities. Review campaign performance across paid and organic channels and translate results into clear insights and recommendations for future creative and campaigns. Balance brand priorities with financial goals when developing creative strategies, ensuring campaigns strengthen long-term customer affinity while delivering measurable business results. Present campaign strategies, creative recommendations, performance insights, and post-campaign learnings to senior leaders and cross-functional partners. 🚀 Wishlist Create an integrated campaign planning framework that clarifies how paid, owned, and organic channels work together throughout the customer journey. Build a repeatable creative testing and learning agenda that connects hypotheses, campaign results, and future creative development. Develop audience, messaging, and creative frameworks that can be used across campaigns while remaining flexible enough for different products and customer segments. Identify new formats, platforms, partnerships, and cultural moments that can expand Hatch’s reach and relevance. ✨ Human Execution partner: First and foremost, you excel at writing strong, focused briefs that provide the clarity and direction teams need to develop and implement campaign ideas effectively. Creative partner: You bring a clear point of view, inspire strong creative work, and provide thoughtful, constructive feedback. You understand how creative drives marketing results and use performance data to challenge assumptions, inform recommendations, and strengthen future campaigns. Independent leader: You take ownership, create structure, and manage competing priorities without requiring daily direction. You build trust across functions, communicate proactively, and simplify complex strategies to align stakeholders and move teams from discussion to decision. What You’ll Bring 10+ years of experience in integrated marketing, growth marketing, campaign strategy, brand strategy, creative strategy, or a related marketing discipline. Demonstrated experience leading integrated campaigns across both paid and organic channels, ideally for a consumer, lifestyle, wellness, technology, or direct-to-consumer brand. A strong portfolio of campaigns that shows how you have translated customer insights and business objectives into creative strategies and measurable results. Deep understanding of how creative and messaging should adapt across paid social, organic social, digital video, search, email, web, content, influencer, and other customer touchpoints. Experience developing creative briefs, messaging frameworks, campaign narratives, channel strategies, and testing roadmaps. Strong knowledge of full-funnel marketing, including awareness, consideration, conversion, retention, and advocacy. Experience partnering with internal creative teams, media teams, channel owners, and external agencies to deliver integrated work. Ability to interpret paid and organic performance data and turn results into actionable creative and campaign recommendations. Strong project leadership skills, with the ability to manage multiple initiatives, timelines, stakeholders, and dependencies. Excellent written, verbal, and presentation skills, with an ability to communicate clearly and influence stakeholders at different levels. Strong understanding of consumer behavior, cultural trends, social platforms, and the evolving media landscape. The ability to ramp quickly, work autonomously, and deliver high-quality strategic thinking in a contract capacity. Why You’ll Love Working at Hatch We’re a certified Great Place to Work We help people sleep better. Our products make a real, meaningful difference in our customers’ lives Our team is collaborative, fun, and full of brilliant minds, and you’ll work with leadership that truly values every contribution We’re backed by world-class investors (and growing fast) We’re a remote-friendly work environment. We practice what we preach to give our employees better balance and more flexibility About Hatch Hatch was founded in 2014 by entrepreneurs (and parents themselves) Ann Crady Weiss and Dave Weiss. Headquartered in Menlo Park, California, Hatch creates tech that helps you and your family get better sleep. Hatch Sleep Clock is a contactless sleep tracker that provides actionable insights, personalized recommendations, and bedtime routines based on your unique sleep habits and preferences Restore 3 helps you regulate your nervous system and tune into your circadian rhythm with unwind routines, science-backed sleep audio, and ambient lights Hatch Baby helps parents soothe their little ones and create healthy sleep habits with expert sleep support, gentle sounds, and calming lights Hatch Go includes ten soothing sounds in one portable package We’re an equal opportunity employer and committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives. Ready to Help the World Sleep Better? We’d love to hear from you! Apply now and join us in making great sleep a reality for all. 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