Interim VP Digital Media
PaidSync.aiCompany Description PaidSync.ai is an AI-powered ad management platform that centralizes the entire paid media stack across all major ad channels. The platform lets users manage Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads, along with key measurement tools like Google Analytics 4, Tag Manager, Search Console, and Merchant Center, through simple conversation. PaidSync focuses on transparency and control by drafting every change for review and requiring explicit approval before execution. Built by Ahmed Ashraf, a Google Premier Partner in the top 3% globally with over $500M in managed ad spend, PaidSync is a verified partner with Google, Meta, LinkedIn, and TikTok. Candidates joining PaidSync.ai will work with a product that blends advanced automation with trusted, human-approved decision-making.
Role Description The Interim VP Digital Media is a full-time, remote leadership role responsible for overseeing PaidSync.ai’s digital media strategy, execution, and performance across all supported ad platforms. This role leads the development of cross-channel paid media plans, sets performance goals, and ensures campaigns are aligned with product positioning and revenue targets. Day-to-day responsibilities include guiding media planning, optimizing campaigns to improve ROAS and efficiency, identifying opportunities to reduce wasted spend, and collaborating with product and engineering teams to refine the AI ad management experience. The Interim VP Digital Media will manage and mentor a distributed team, establish best practices for targeting and measurement, and support client and partner relationships by translating complex digital media outcomes into clear, actionable insights. This role also contributes to thought leadership, helping define the future of AI-driven paid media within PaidSync.ai’s ecosystem.
Qualifications
Role Description The Interim VP Digital Media is a full-time, remote leadership role responsible for overseeing PaidSync.ai’s digital media strategy, execution, and performance across all supported ad platforms. This role leads the development of cross-channel paid media plans, sets performance goals, and ensures campaigns are aligned with product positioning and revenue targets. Day-to-day responsibilities include guiding media planning, optimizing campaigns to improve ROAS and efficiency, identifying opportunities to reduce wasted spend, and collaborating with product and engineering teams to refine the AI ad management experience. The Interim VP Digital Media will manage and mentor a distributed team, establish best practices for targeting and measurement, and support client and partner relationships by translating complex digital media outcomes into clear, actionable insights. This role also contributes to thought leadership, helping define the future of AI-driven paid media within PaidSync.ai’s ecosystem.
Qualifications
- Strong media planning skills with experience designing and managing multi-channel paid media programs.
- Expertise in marketing and digital strategy, particularly across performance-focused campaigns and growth initiatives.
- Background in social media marketing and new media, including emerging platforms and AI-driven advertising tools.
- Proven experience leading digital media teams, setting KPIs, and driving measurable improvements in campaign performance.
- Hands-on knowledge of major ad platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads) and associated analytics tools.
- Comfort working in a fully remote, fast-paced environment with cross-functional collaboration across product, engineering, and client-facing teams.
- Strong analytical and data interpretation skills, with the ability to translate complex performance data into strategic recommendations.
- Excellent written and verbal communication skills suitable for internal leadership and external stakeholder engagement.
- Previous experience in ad tech, marketing technology, or performance marketing leadership is highly beneficial.