Kajabi, Digital Marketing & Business Growth VA

Job Description This is a remote position. Location: Victoria, Australia Engagement: Ongoing Part-Time Initial Commitment: 10 hours per week Target Start Date: September 1, 2026 Preferred VA: Experienced Female VA About the Client An experienced coach who works across both online and offline coaching. She is currently expanding her business into the online space and preparing to run online cohorts, strengthen her digital presence, and create a more sales-focused online business. Her current website is built on Kajabi , and she is looking for an experienced Virtual Assistant who can take ownership of the technical, marketing, administrative, and execution side of her online business. The ideal VA will work closely with Colette as a trusted execution partner , translating her vision and ideas into organized, strategic, and measurable action. Role Overview We are looking for an experienced Kajabi, Digital Marketing & Business Growth VA who can support the client in building and managing her online coaching business. This is not simply a social media posting role. The ideal candidate should be able to work across Kajabi, marketing funnels, email marketing, lead generation, social media, content planning, online community management, website optimization, and general administrative support. The client is a visionary and strategic thinker who needs an executor who can take direction, organize priorities, independently execute tasks, identify what needs to be done next, and ensure projects move forward without constant supervision. The VA should be comfortable working toward business goals, sales targets, launches, cohort programs, lead generation, and online growth. Key Responsibilities 1. Kajabi Management & Administration – MUST HAVE The VA must have strong, hands-on experience with Kajabi and should be able to confidently navigate and manage the platform. Responsibilities may include: · Manage and maintain the client’s Kajabi platform · Set up and organize Kajabi products, offers, pages, forms, and related assets · Support the setup and management of online coaching cohorts · Build and manage Kajabi landing pages · Create and manage forms and opt-in pages · Set up lead magnets and associated delivery systems · Support sales pages and conversion-focused website pages · Assist with consultation/application booking funnels · Set up and manage email campaigns within Kajabi · Create and manage automated email sequences · Support client nurturing before and after purchase · Build onboarding sequences for new clients · Support post-purchase/client follow-up · Organize Kajabi contacts, tags, offers, and customer journeys · Assist with webinars and webinar-related funnels · Connect marketing activities and campaigns within Kajabi · Monitor and troubleshoot basic Kajabi issues · Recommend improvements to the client’s existing Kajabi setup · Help transform the existing information-focused website into a more sales-driven and conversion-focused website Important: The VA should not simply know how to “navigate” Kajabi. The preferred candidate should have practical experience building and managing marketing systems inside Kajabi and ideally have done similar work for coaches, consultants, educators, or online businesses. 2. Marketing Funnel & Lead Generation The VA will support the client in creating an online marketing system designed to generate leads and convert them into clients. Responsibilities may include: · Build and manage marketing funnels · Create lead magnet funnels · Set up lead capture forms · Develop opt-in and landing pages · Create consultation/application funnels · Support consultation booking systems · Build webinar funnels · Create nurture sequences · Develop pre-sale and post-sale email journeys · Support new-client onboarding funnels · Create follow-up sequences · Support upsell/cross-sell opportunities where appropriate · Track funnel performance · Identify potential bottlenecks in the customer journey · Recommend improvements to increase conversions · Help structure the client’s website and funnel journey around sales · Support campaigns designed around specific products, offers, e-books, cohorts, and other business goals Preferred Experience: The ideal VA should understand how a lead magnet, email sequence, funnel and offer work together to generate sales , rather than simply completing individual technical tasks. 3. Email Marketing & Client Nurturing The VA will support the client’s email marketing strategy and customer journey. Responsibilities include: · Create and schedule email campaigns · Build automated email sequences · Write or draft email copy based on the client’s voice · Create nurture sequences for prospects · Create follow-up campaigns · Develop pre-cohort and post-cohort communications · Support new-client onboarding emails · Create client nurturing campaigns · Maintain email lists and segmentation · Organize tags and subscriber journeys · Monitor email campaign performance · Make recommendations based on engagement and results · Ensure messaging remains aligned with the client’s tone and brand Critical Requirement – Brand Voice The client is comfortable using AI as a productivity tool but does not want generic, robotic or obviously AI-generated content. The VA must be able to: · Understand the client’s personality and tone · Maintain brand voice consistently · Humanize AI-assisted content · Edit AI-generated drafts so they sound natural · Avoid repetitive or generic AI phrases · Write in a warm, authentic and human way · Capture the client’s personal style and messaging 4. Social Media Management The VA will help develop and execute the client’s social media presence. Primary Platforms: · Facebook · Instagram · Pinterest Potential Future Platforms: · TikTok · LinkedIn Responsibilities may include: · Conduct social media research · Conduct competitor research · Develop a 90-day content calendar · Plan monthly content · Create social media copy drafts · Create captions · Develop posts around quotes, testimonials, educational content and promotional campaigns · Repurpose existing client content · Coordinate content around launches, cohorts, lead magnets and offers · Schedule social media posts · Maintain a consistent posting schedule · Monitor comments and engagement · Gauge audience response · Respond to or flag comments where appropriate · Manage social media communities · Recommend content opportunities · Track basic social media performance The client previously worked successfully with a social media manager who prepared the entire month’s content plan in advance , submitted it for approval, and then executed the approved plan. The preferred VA should be comfortable working in this structured way. 5. Facebook Group & Online Community Management As the client expands her online coaching cohorts, the VA will help build and manage her online communities. Responsibilities may include: · Set up and manage Facebook groups · Organize Facebook group content · Support cohort communities · Schedule group posts · Monitor discussions · Monitor comments and engagement · Encourage community interaction · Flag issues requiring the client’s attention · Support onboarding of new community members · Help maintain a positive, professional and engaging community environment 6. Content Planning & Graphic Design The VA should have an eye for design and be capable of producing professional marketing graphics. Responsibilities may include: · Create social media graphics · Create promotional graphics · Design lead magnet assets · Create quote graphics · Create testimonial graphics · Create simple marketing materials · Repurpose existing content into visual assets · Prepare graphics for campaigns and launches · Maintain visual consistency with the client’s brand Preferred Tools: · Canva · CapCut or similar content/video editing tools The VA may be required to work directly inside the client’s Canva/CapCut accounts so that all business assets remain accessible to the client. 7. Basic Video / Content Editing – NICE TO HAVE While video editing is not the primary focus of the role, experience in content editing would be highly valuable. The ideal candidate may be able to: · Edit short-form videos · Create simple social media reels · Repurpose long-form content into short-form content · Add captions/subtitles · Make basic video adjustments · Prepare video content for social media 8. Website Optimization & Sales-Focused Website Support The client’s existing website is built on Kajabi but is currently more information-focused than sales-focused . The VA will help improve the website’s ability to generate leads and sales. Responsibilities may include: · Review the existing website structure · Identify opportunities for improvement · Improve calls-to-action · Help structure sales-focused pages · Improve lead capture opportunities · Support landing page creation · Improve website navigation · Ensure website content aligns with marketing funnels · Connect website pages with lead magnets and offers · Support consultation/application booking pathways · Make recommendations for improving conversion · Help ensure the website supports the client’s overall sales strategy The ideal candidate should have a sales and conversion mindset , not simply a website maintenance mindset. 9. Administrative Support General administrative support will also be part of the role. Potential responsibilities include: · Organizing digital files and resources · Managing marketing-related administrative tasks · Maintaining calendars/content schedules · Tracking projects and deadlines · Updating spreadsheets or reports · Organizing campaign assets · Maintaining task lists · Coordinating marketing activities · Tracking deliverables · Following up on outstanding tasks 12. Strategic Execution & Task Prioritization This is one of the most important parts of the role. The client describes herself as a visionary and needs an executor who can turn ideas into action. The VA should: · Take ownership of assigned tasks · Work independently · Organize priorities · Meet deadlines · Identify what needs to happen next · Proactively communicate blockers · Recommend priorities when there are competing tasks · Keep projects moving without constant follow-up · Think ahead · Identify opportunities for improvement · Work toward measurable business outcomes The client should not have to repeatedly check whether tasks have been completed. Ideal Candidate Profile We are looking for someone who is: MUST HAVE · Experienced with Kajabi · Experienced in email marketing · Experienced in marketing funnels · Experienced with lead magnets · Experienced with online marketing · Strong understanding of social media management · Strong written communication skills · Excellent attention to detail · Highly organized · Proactive and accountable · Able to work independently · Comfortable meeting deadlines · Strong execution skills · Able to understand and follow a client’s brand voice · Comfortable using AI as a support tool without producing robotic content HIGHLY PREFERRED · Experience supporting coaches or consultants · Experience with online cohorts · Experience building Kajabi funnels · Experience with sales-focused websites · Experience with conversion optimization · Experience with client nurturing · Experience with onboarding sequences · Experience with consultation/application funnels · Canva experience · CapCut or basic video editing experience Personality & Work Style The client specifically prefers a VA who is: · Female · Friendly · Kind