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Cybozu, Inc. logo

【Kintone Southeast Asia Sdn. Bhd.】Marketing Specialist (Promotion Planning & Execution) Japanese Speaking

Cybozu, Inc.
Posted 2 hours ago
🇲🇾Malaysia🏢Hybrid📁Marketing
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About Our Company

kintone, developed by Japan's leading software provider Cybozu, is a customizable digital workplace platform designed to meet the needs of organizations of all sizes and industries.


Based in Kuala Lumpur, Kintone's Southeast Asia operations are anchored by a dedicated local team in Malaysia, delivering hands-on, localized support and services to customers across the region. This strong local presence is further reinforced by an extensive network of consulting and product partners in the region.


Trusted by over 42,000 companies globally, including more than 46% of Prime market companies listed on the Tokyo Stock Exchange (TSE). kintone has powered over 3.3 million custom applications.


The platform empowers businesses to rapidly replace fragmented systems and manual processes with secure, flexible digital workflows. To support its commitment to the region, kintone offers localized enhancements including full Malay and Thai language support, a dedicated CRM Suite, and the innovative kintone AI capabilities.


For more information, please visit :https://www.kintone.com/en-sea/

About the team : https://www.kintone.com/en-sea/company/


About the role

You will work with the team to identify gaps and areas for improvement across kintone's customer journey in the Southeast Asia market — from awareness, through contract, to adoption and retention — and drive these initiatives from planning through execution, measurement, and improvement.


Key Responsibilities

  • Planning and directing advertising and content production
  • Defining and deep diving into target audiences
  • Developing messaging and storytelling
  • Selecting the right channels and formats to reach targets and convey messaging
  • Directing advertising agencies and production companies
  • Analyzing performance data to identify areas for improvement and implementing those improvements


Language requirements

  • Business-level English (speaking, reading, and writing)
  • Japanese N2 or above (business conversation level)


Required qualifications

  • Must have work authorization in Malaysia / must be able to work in Kuala Lumpur


At least 3 years of experience in one or more of the following:

  • Marketing communications — skills in designing marketing communications, from target setting to message development and media selection
  • Directing web advertising campaigns
  • Lead generation through trade shows or company-hosted events


Preferred qualifications

  • Experience directing content production (web pages, product catalogs, videos, etc.)
  • Knowledge of and practical experience in web marketing
  • Web literacy (primarily understanding the mechanisms behind access analytics; being able to read and understand HTML source is sufficient — no need to write it yourself)
  • Experience using Adobe XD, Illustrator, and Photoshop
  • Writing and editing skills


Work Environment


Be part of a connected, collaborative team across Malaysia, Japan, and Southeast Asia.


Play a key role in Malaysia’s product marketing

You’ll be the main product marketing contact in Malaysia, working closely with local Sales and Corporate teams as well as our marketing colleagues across Southeast Asia. While marketing strategy and direction are closely aligned with Japan HQ, you’ll have the opportunity to bring your own ideas and local market insights to the table.


Collaborate closely with Japan HQ

You’ll work regularly with our marketing team in Japan on strategy, planning, and execution. You’ll have opportunities to share your perspective from the Malaysia market and contribute ideas to local and regional initiatives. Regular meetings and communication with Japan HQ will be primarily in Japanese.


Enjoy a flexible hybrid working style

We offer a hybrid work arrangement, with 2 days per week in the office and the flexibility to work from home.


Work together across borders

Our teams in Malaysia, Japan, and Thailand stay closely connected through regular online meetings and day-to-day communication.


Benefits & Perks

  1. EPF & SOCSO Contributions
  2. Medical & Insurance Coverage
  3. Hybrid Working Arrangement
  4. Annual Leave & Public Holidays
  5. International Working Environment
  6. Annual Bonus


Interview Process

  1. Document Screening
  2. First Interview
  3. Reference Check
  4. Final Interview
  5. Offer Meeting


※The interview will be conducted in Japanese

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