Performance Marketing Manager (Paid Media)

About Fenzo Digital

Fenzo Digital is an established Singapore-based digital marketing agency working with SMEs, MNCs and government organisations across Singapore and international markets. We provide integrated solutions across performance marketing, SEO, social media, creative, content and web.

Performance Marketing Manager (Paid Media)

We are looking for an experienced Performance Marketing Manager to manage multiple client accounts and deliver measurable results across paid media channels.

Key Responsibilities

• Plan, launch and optimise Google Ads, Meta Ads, TikTok Ads and Xiaohongshu (XHS/RED) campaigns.
• Manage Google Search, Performance Max, Display, YouTube, Shopping and remarketing campaigns.
• Monitor and optimise CPA, ROAS, CPL, CTR, conversions and overall campaign performance.
• Manage GA4, GTM and conversion tracking.
• Conduct audience, keyword, competitor and A/B testing.
• Prepare performance reports with insights and recommendations.
• Liaise directly with clients, understand their objectives and provide campaign recommendations.
• Manage multiple client accounts simultaneously and proactively identify opportunities for improvement.

Requirements

• Google Ads Certification is mandatory.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience with TikTok Ads and XHS/RED Ads is preferred.
• Proficiency in Mandarin Chinese is mandatory for communication with Mandarin-speaking clients and campaigns.
• Digital marketing agency experience is strongly preferred.
• Strong analytical, communication and client-management skills.
• Experience working with international clients is an advantage.
• This is a remote job.