LATAM - Digital Marketing Specialist (Mexico Listed for Platform Purposes)

Digital Marketing Specialist (Mid-Level, B2B) Location: LATAM (Remote) Role Type: Full-Time Contractor Compensation: $1,500 - $2,000 USD per month (based on experience) Language Requirement: Advanced - Fluent English Trial Period: 3 Months Why Join Us? At Ruvixx, we are building a smarter digital engine. We move beyond standard marketing to blend high-impact, content-led demand generation, rapidly optimized paid media, and high-performing web experiences. We are a team that values data, strategic experimentation, and clear, measurable results. If you are driven by performance and love turning complex data into a winning strategy, you will thrive here. The Opportunity We are seeking a mid-level Digital Marketing Specialist to lead our Digital pod. In this critical role, you will own the architecture and management of our entire digital growth engine—spanning web, paid search/social (Google/LinkedIn), content syndication, and lead capture. You will be responsible for setting the strategy, maintaining high-quality standards, and fostering a culture of rapid experimentation to drive measurable pipeline impact. What You Will Own Pod Leadership: Lead and manage the Digital pod, setting priorities, maintaining quality, and driving performance. Measurement Architecture: Build and optimize a comprehensive measurement framework using GA4, GTM (client and server-side), and Looker Studio. B2B Paid Media: Oversee all B2B paid media operations, including Google Ads (keyword strategy, budget pacing) and LinkedIn Ads (advanced targeting, creative testing). Conversion Rate Optimization (CRO): Drive our CRO strategy through A/B testing, landing page optimization, and user experience analysis (using tools like Wix/WordPress, heatmaps). Marketing Operations Alignment: Collaborate with Marketing Ops to optimize lead flow, scoring, and nurtures within Marketo/Salesforce. Strategic Reporting: Develop and present data-backed digital strategies for internal and client stakeholders, complete with hypotheses, budgets, and impact forecasts. Core Requirements Performance & Attribution Expert: You are highly confident in GA4 (events, explorations), GTM, and Looker Studio. You understand attribution modeling and B2B funnel analysis. Paid Media Strategist: You have hands-on experience running and scaling campaigns in Google Ads and LinkedIn Ads for B2B audiences. Web & CRO Advocate: You have a strong grasp of A/B testing, landing page optimization, and UX principles. B2B Tech Marketer: You have a working knowledge of B2B SEO principles and marketing automation platforms (Marketo or Salesforce). A Data Storyteller: You can translate complex data into clear, actionable recommendations for clients and leadership. A Natural Leader: You set high standards for execution and can align cross-functional teams (Sales, MOPS, CS). AI-Literate: You practically use AI for briefs, QA, and content repurposing. Nice to Have SEO & AIO Advocate: You look beyond traditional search rankings, staying ahead of the curve on the emerging landscape of Artificial Intelligence Optimization (AIO). You understand how generative search experiences impact brand visibility and are eager to experiment with strategies that capture both traditional organic and AI-driven discovery. The First 90 Days: A Path to Impact This role includes a 90-day (3-month) introductory and evaluation period focused on clear deliverables: By 30 Days: Complete a full audit of digital channels, tracking, and lead flows. Deliver a comprehensive measurement plan and address critical leaks. By 60 Days: Launch 6-8 new experiments across paid media and web; build out core performance dashboards and demonstrate initial lift. By 90 Days: Deliver a documented Digital Playbook for Ruvixx, outlining proven, scalable programs ready for clients. How to Apply Ruvixx is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all. If you are passionate about building data-driven growth engines and meet the criteria above, we strongly encourage you to apply, even if you don't check every single box.