Lead Assistant Manager - Marketing
EXL Talent Acquisition TeamRole Specific Skills
§Campaign execution &
coordination
coordination
§Marketing operations
management
management
§Quality assurance & validation
§Campaign scheduling &
workload management
workload management
§Stakeholder communication & coordination
Technical/Soft Skills
§HubSpot marketing hub
§Marketing automation workflows
§Ee-mail marketing platforms
§Campaign tracking & reporting tools
§Basic knowledge of Google Analytics and UTM tracking
§Strong organizational skills
§High attention to detail
§Problem solving mindset
§Ability to manage multiple priorities
Responsibilities:
§Configure and launch marketing campaigns in HubSpot
§Manage audience segmentation and campaign lists
§Execute e-mail deployments and campaign scheduling
§Perform campaign QA and testing before launch
§Monitor campaign execution and resolve issues
§Maintain campaign documentation and status reporting
§Support enrollment, recruitment, and brand marketing initiatives
Education Requirements: Bachelor's degree in marketing, business administration, communications, digital marketing, or related field
Work Experience Requirements: 3-5 years of experience in campaign management and digital marketing automation