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CO

Lead Brand & Community Manager

Coinask
Posted 4 hours ago
🇺🇦Ukraine🏠Remote📁Marketing
Is this job info correct?
🚀 We’re hiring: Lead Brand & Community Manager — Coinask.ai

Coinask.ai is a B2C AI SaaS product at the intersection of AI, Crypto & FinTech.

We’re looking for a hands-on Lead Brand & Community Manager to take ownership of our brand narrative, communication strategy, community, and KOL & Creator Partnerships.

This is not a “content calendar” role. You’ll shape how Coinask sounds, looks, and is perceived by its audience, build trust in the product, and turn audience insights into brand, content, and communication initiatives that create real impact.


What you’ll own
  • Brand & Communication: Build Coinask’s brand narrative, Tone of Voice, and messaging strategy, translating complex AI, crypto, and financial concepts into simple, compelling communication.
  • Content & Social: Own content strategy and hands-on execution across Twitter/X, Reddit, Meta, LinkedIn, email, and long-form content.
  • Founder & Team Branding: Help develop the public voice of Founders and key team members and coordinate brand communications.
  • Community: Grow and manage Discord / Telegram, drive engagement, collect feedback, and turn active users into brand advocates.
  • PR & External Communications: Develop external communications and PR initiatives around key products, launches, and company news.
  • KOL & Creator Partnerships: Identify and build relationships with crypto / fintech KOLs and creators and scale partnerships that deliver results.
  • Audience Insights: Track engagement, sentiment, and audience needs and turn recurring insights into actionable input for Product and Marketing.
  • Use AI for research, ideation, content production, repurposing, and performance analysis.


What we’re looking for
  • Experience in Brand / Communications / Community / Content / PMM within Web3, Crypto, FinTech, or B2C SaaS.
  • Hands-on experience building brand narratives, communication strategies, and Tone of Voice.
  • Strong hands-on experience across content and social media.
  • Experience working with KOLs / creators and understanding partnership mechanics.
  • Fluent English and a strong understanding of the culture, memes, language, and context of Western crypto / tech audiences.
  • Ability to turn business goals and audience insights into communication hypotheses → content → tests → learnings.
  • Strong ownership, autonomy, and critical thinking.
  • Willingness to not only define strategy, but write, launch, and test content yourself.

Nice to have: Experience with AI-native products, Crypto / FinTech / Web3, building communities from scratch, or creator / KOL programs.


How we work

We’re an AI-native team. AI is part of our everyday workflow, not a separate skill.

Think → Create → Publish → Learn → Iterate

We value speed, autonomy, and real impact. Minimal bureaucracy, short cycles from idea to publication, and fast feedback.


What this role is NOT
  • Paid acquisition and performance marketing.
  • Managing paid media budgets.
  • Product analytics, funnel optimization, and onboarding.
  • Backend / frontend development.
  • Affiliate Marketing, except for mechanics within KOL & Creator Partnerships.

  • What we offer

    💰 Competitve compensation + bonusese KPI

    🌍 Fully remote + flexible schedule

    🏖 14 vacation days

    🤖 AI tools budget

    📚 Annual L&D budget


    Ready to build the voice of Coinask?

    Instead of a standard cover letter, write a short draft tweet (up to 280 characters) announcing our new feature: non-custodial exchange connections via API.

    Your goal: remove users’ concerns about asset security while staying true to our Tone of Voice.


    📩 Send your CV / portfolio or DM me directly.

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