Lead Brand & Licensing Executive - Gaming - Maternity Cover

Please note that this is a 12 month FTC for maternity cover.

As a Brand Executive working on this franchise, you will play a pivotal role in supporting and growing one of gaming’s most unique and dynamic IPs. This role requires creativity, strategic thinking, and the ability to manage relationships across multiple internal and external stakeholders. Below are the key responsibilities:

Key Responsibilities

IP, Platform, and Product Launches

Support the planning and execution of major IP, platform, and product launches. Examples include:

• Platform expansions
• Major crossovers
• Working with external IP holders on both inbound and outbound licensing opportunities

Management of Promotional Materials and External Stakeholders

• Oversee the creation and distribution of external promotional materials, ensuring alignment with the brand vision and objectives.
• Collaborate with external stakeholders to deliver high-quality promotional assets, including:
• Audiobooks
• Rough Guides
• Official Soundtracks
• Influencer kits and partnerships

Campaigns, Contests, and Activations

• Develop and execute engaging campaigns, contests, and activations outside the game.
• Work collaboratively with internal teams and external partners to deliver standout projects.

Prize Sourcing and Creation

• Identify, source, and manage the production of prizes and merchandise to support marketing campaigns and contests.

Collaboration with Internal Development Teams

• Work closely with key internal teams to ensure consistency and quality across projects.

Asset Ideation and Delivery

• Develop and deliver in-game and external assets to promote and enhance the games brand.
• Collaborate on creative strategies to build and market IPs effectively.

Point of Contact for External Stakeholders

Act as a point of contact for external stakeholders using IPs, ensuring all partnerships maintain the integrity of the brand. Examples include:

• Collaborations with museums.
• Previous engagements with licensing partners.

Essential Experience and Skills

• Previous experience working within the gaming industry, with a strong understanding of gaming audiences, platforms, communities, and brand partnerships.
• Experience supporting brand, licensing, marketing, or partnership activity, ideally involving entertainment, gaming, media, or consumer products.
• Strong stakeholder management skills, with the ability to build effective relationships with internal teams, external partners, licensors, agencies, and suppliers.
• Excellent organisational and project management skills, with the ability to manage multiple workstreams, deadlines, assets, and approvals at the same time.
• A creative and commercially aware approach, with confidence contributing ideas for campaigns, activations, merchandise, collaborations, and promotional opportunities.

Working Arrangements

• Remote working
• Monday – Friday
• 9am – 5.30pm
• 12 month FTC for maternity cover - start date around January 2027
• Up to 45k PA