Lead Food Digital Analyst

What you’ll do

Your key accountabilities will include:

• Strategic Customer Insights – Championing customer behaviours and opportunities across the customer journey, providing actionable recommendations and driving decision making

• Insight development – Maintaining and developing the data pipeline and customer journey datasets that enable measurement of the Food customer journey across digital and in-store channels.

• Metric development – Defining and building unique metrics to capture the quality and impact of online activity. Causally quantify the incremental in-store sales driven by Food Digital.

• Digital marketing – Identifying which traffic sources deliver the highest subsequent spend and use digital journey data to improve CRM personalisation.

• Digital experience optimisation – Promote opportunities to optimise key sections of the Food Digital experience and measure the effectiveness of different content types in driving engagement and in-store actions.

Who you are

Your skills and experience will include:

• Strong analytical and problem-solving mindset – owning and delivering analytical insight in both a non-reporting and reporting setting.

• Proven track record of delivering actionable and engaging insight – working with stakeholders to frame problems and present back to drive growth.

• Extensive experience working with large-scale Customer orientated datasets. Application of key analytical languages - SQL, PySpark, Python for analytics and automation. Power BI experience – Visualisation, DAX.

• Experience of shaping analytical direction, defining how success should be measured and developing new metrics/frameworks to support decision making

• Strong collaborator and communicator, comfortable working across Business Teams, Product Teams, Platforms and Engineering

What's in it for you

Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special…

• After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.

• Competitive holiday entitlement with the potential to buy extra holiday days!

• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.

• A generous Defined Contribution Pension Scheme and Life Assurance.

• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.

• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.

• Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.

• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.

• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

Everyone's welcome

We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.