Lead Generation Executive (Sales)

About Radius Lab

Radius Lab helps service businesses improve how they sell, operate, and deliver through practical digital work. Our capabilities include digital marketing, SEO, website design and development, AI workflow consulting, automation, custom software, and systems integration.

The opportunity

We are hiring a Lead Generation Executive (Sales) in Pakistan to create qualified first conversations with prospective clients in the United States. This is a hands-on outbound role for someone who is comfortable spending a meaningful part of each shift dialing prospects, making cold calls, following up by email, and maintaining disciplined outreach.

The role is fully remote from anywhere in Pakistan and works during U.S. business hours, which means a night-shift schedule in Pakistan.

What you will do

• Research U.S.-based businesses, identify relevant decision-makers, and build accurate prospect lists.

• Make outbound calls and cold calls consistently, introduce Radius Lab clearly, handle initial objections, and qualify interest.

• Reach prospects through personalized email, LinkedIn, and coordinated follow-up sequences.

• Generate qualified opportunities for digital marketing, SEO, website design and development, AI automation, custom software, and related business services.

• Ask useful questions to understand a prospect’s business needs, urgency, authority, budget, and fit.

• Book appropriate discovery calls and provide the sales team with a complete, accurate handoff.

• Maintain clean CRM records, call outcomes, contact details, follow-up dates, and next steps.

• Track outreach performance, learn from objections and conversion data, and help improve messaging and targeting.

• Respect opt-out requests, data preferences, and applicable outreach requirements.

What you bring

• At least one year of relevant experience in B2B lead generation, telesales, appointment setting, sales development, cold calling, or outbound business development.

• Fluent professional English with clear speaking, listening, and writing skills for conversations with U.S. prospects.

• Demonstrated confidence making cold calls, working through rejection, handling objections, and following up consistently.

• Prior experience selling or generating leads for digital marketing, SEO, website design/development, a digital agency, technology services, SaaS, or professional services.

• Experience using a CRM such as HubSpot or an equivalent platform.

• Familiarity with LinkedIn Sales Navigator, prospect research tools, email sequencing, or dialer software is helpful.

• Strong organization, accurate documentation, reliable follow-through, and the ability to work independently.

• A reliable internet connection, a professional calling setup, and a quiet remote workspace.

Working with Radius

• Engagement: Full-time independent contractor

• Location: Fully remote — Pakistan

• Schedule: U.S. business hours / night shift in Pakistan

• Compensation: Competitive salary with performance-based commission

Success in this role is measured by qualified conversations, accurate handoffs, consistent follow-through, and learning—not empty activity volume.

Apply through the official Radius Lab careers page:

https://theradiuslab.com/careers/lead-generation-executive

Radius Lab is an equal-opportunity workplace. Employment decisions are based on job-related qualifications, experience, and business needs.