Lead Generation Expert

Position: Lead Generation Expert – Meta & Google Ads

Experience: 2+ Years

Job Type: Full-Time | Remote

Industry: Education, Healthcare & Real Estate

About the Role

We are looking for a performance-driven Lead Generation Expert with 2+ years of experience in running and optimizing Meta (Facebook/Instagram) and Google Ads campaigns. The ideal candidate should have hands-on experience generating quality leads and improving campaign ROI across Education, Healthcare, and/or Real Estate.

Key Responsibilities

• Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns for lead generation.
• Develop campaign strategies based on client objectives, target audience, budget, and industry.
• Generate high-quality, conversion-focused leads rather than focusing only on lead volume.
• Conduct audience research, keyword research, competitor analysis, and campaign planning.
• Create and test different audiences, ad copies, creatives, landing pages, and campaign structures.
• Monitor CPL, CTR, CPC, conversion rate, lead quality, ROAS, and overall campaign performance.
• Identify underperforming campaigns and implement optimization strategies.
• Set up and troubleshoot pixels, conversion tracking, Google Tag Manager, GA4, Meta Pixel, and other tracking tools.
• Prepare regular campaign performance reports with actionable insights.
• Coordinate with the creative and content team to develop high-performing ad creatives and copies.
• Stay updated with the latest Meta and Google Ads features, policies, and performance marketing trends.

Required Skills

• 2+ years of hands-on experience in Meta Ads and Google Ads.
• Experience in Education, Healthcare and Real Estate lead generation is preferred.
• Strong understanding of Lead Generation campaigns and conversion funnels.
• Experience with Facebook Ads Manager and Google Ads Manager.
• Good understanding of audience targeting, remarketing, lookalike audiences, keywords, bidding, and campaign optimization.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and clients simultaneously.
• Good communication and reporting skills.

What We Offer

• 100% Remote Work
• Opportunity to work across multiple high-growth industries
• Exposure to diverse performance marketing campaigns
• Opportunity to work with a performance-focused team
• Growth and learning opportunities

How to Apply

If you are passionate about performance marketing and know how to generate quality leads that convert, we'd love to hear from you.

Apply with your CV along with examples of campaigns you have managed and the results achieved.