Lead Generation & Sales Operations Assistant

We are hiring a Lead Generation & Sales Operations Assistant (GTM Operations) for an early-stage startup in the AI/Fintech (Collections) industry.

This is a Full-Time remote role for a United States based client. The role is focused on executing prospecting, list building, outbound campaign setup, inbox management, and CRM/data hygiene for B2B outreach.

The ideal candidate is detail-oriented, English-fluent, organized, comfortable with repetitive execution work, and reliable with strong written communication.

Key Responsibilities

• Research and build targeted account and contact lists based on defined ICP criteria across specified industries and geographies
• Source and verify contact data using tools such as LinkedIn Sales Navigator, Apollo, Clay, data providers, and company websites; validate emails and job titles
• Set up, launch, and manage outbound email and LinkedIn campaigns/sequences (e.g., Apollo, Dripify) using provided templates and playbooks
• Monitor inboxes, triage and respond to prospect messages using playbooks, follow up promptly with engaged prospects, and schedule meetings for the founder/team
• Identify and resolve data quality issues (e.g., bounced emails, incorrect records), maintaining list accuracy and deliverability
• Maintain CRM hygiene: create/update records, log activities, manage tags/pipeline stages, and ensure up-to-date pipelines
• Track daily/weekly activity and campaign metrics; prepare concise reports and surface observations
• Perform weekly campaign maintenance, including withdrawing stale LinkedIn connection invites and updating campaign tracking spreadsheets
• Execute monthly nurture outreach for deferred or stalled prospects, and conduct ad-hoc event/conference app outreach
• Draft and lightly personalize first-touch and follow-up messages; ensure flawless grammar, spelling, and professional tone
• Follow SOPs, checklists, and throughput targets consistently; suggest incremental improvements where helpful
  
  

Required Qualifications

• 2+ years of experience in lead generation, sales operations, marketing operations, or appointment setting for B2B
• Excellent written English; strong grammar, spelling, and professional tone in emails and LinkedIn messages
• Hands-on experience executing outbound workflows and handling responses using prospecting and outreach automation platforms (e.g., Apollo, Clay, Sales Navigator, Dripify)
• Proven CRM experience with updating records, logging activity, and managing pipelines (HubSpot, Salesforce, or similar platforms)
• High attention to detail with the ability to spot and correct errors in names, emails, and data records
• Comfortable with repetitive, process-driven execution work and meeting daily/weekly activity targets consistently
• Proficient with spreadsheets (Google Sheets/Excel) for list management, activity logging, and reporting
• Ability to work full-time during 9:00 AM–5:00 PM Pacific Time (US)
  
  

Preferred Qualifications

• Experience supporting GTM motions for early-stage B2B SaaS, Fintech, or AI products
• Familiarity with data providers (e.g., ZoomInfo, Apollo, Clay) and basic email deliverability best practices
• Experience scheduling meetings via tools like Calendly and preparing activity/campaign dashboards
  
  

Required Skills & Tools

• CRM: HubSpot, Salesforce, or similar CRM platforms
• Prospecting & Data: LinkedIn Sales Navigator, Apollo, Clay, or ZoomInfo
• Outreach Automation: Apollo, Dripify, or similar sequencing tools
• Spreadsheets: Google Sheets or Microsoft Excel
  
  

Schedule & Pay

• Full-Time position; 9:00 AM–5:00 PM Pacific Time (US)
• Fully remote role for a United States based client
• Pay ranges from R15,000 – R25,000 per month, depending on experience
• Includes training, long-term growth potential, and the ability to refine processes over time
  
  

System Requirements

• Internet speed of at least 20 Mbps upload and download, supported by reliable backup power (UPS/Inverter) and backup internet
• Computer with a 2.4 GHz processor or higher & 8 GB of RAM or higher
• Windows 10 or newer, or Mac OS X 10.10 or newer
• HD 720p webcam & headset with microphone
  
  

Benefits

• Competitive pay rates
• Consistent hours and predictable workload
• Fully remote work with long-term potential
• Direct collaboration with the founder, making a real impact
• Supportive and inclusive work environment
• Opportunity to grow alongside an early-stage startup
  
  

If you are a process-driven execution specialist who thrives on detail, consistency, and enabling GTM growth for fast-paced AI/Fintech startups, we want to hear from you!