Lead Product Marketing Manager – Platform (IrisX)

Lead Product Marketing Manager – Platform (IrisX) Lead Product Marketing Manager – Platform (IrisX) Coming together to connect construction In Trackunit, we’re committed to construction, one of the largest industries in the world. Over the past two decades, we’ve been pioneering technological progress within construction. Today, we are not only a leading IoT provider, but a platform company shaping how the industry connects, operates, and grows. We’re accelerating our platform journey through IrisX, combining data, connectivity, and AI-powered products and capabilities to redefine how construction operates. This shift requires a new level of clarity in how we position, commercialize, and scale our solutions. What’s in it for you? Work at the forefront of platform and AI innovation, helping introduce and scale new platform capabilities and AI-driven products in a complex, real-world industry A role at the intersection of Product, Commercial, and Marketing with real strategic influence The opportunity to shape how a platform is positioned and brought to market across segments and solution areas A place in a fast-growing platform company transforming construction through data and AI A global, collaborative environment with teams across North America and Europe The role As a Lead Product Marketing Manager, you will take ownership of how Trackunit’s platform, IrisX, is positioned, understood, and adopted across our customers and markets. You will operate across product domains and commercial segments, shaping how Trackunit defines and communicates platform value, and ensuring that our capabilities translate into clear customer outcomes and measurable business impact. This role is both strategic and hands-on, defining direction while staying close to execution. You will work closely with Product, Sales, Customer Success, and Marketing teams to align platform ambition with market reality, guiding how we tell our story and how we win. What you’ll do Define platform positioning and narrative: Translate complex platform capabilities, including data, integrations, extensibility, and AI, into clear, differentiated customer value and shape how platform value is understood across the business Define and evolve ICP and messaging: Shape and refine target customer profiles and ensure messaging resonates across segments, use cases, and lifecycle stages Shape go-to-market strategy for platform initiatives: Ensure platform capabilities are integrated into commercial motions and not treated as isolated feature launches Drive commercial clarity and outcomes: Connect product capabilities to customer value, adoption, and monetization, supporting Trackunit’s shift toward platform selling and new consumption models Align across teams and domains: Work across product pods and commercial segments to ensure consistency in how the platform is positioned and communicated Mentor and elevate product marketing practices: Support and guide PMMs across the team, helping raise the standard of positioning, storytelling, and go-to-market execution Who are you ideally? You have strong experience in B2B product marketing, ideally in multi-product or platform environments You are able to translate complex systems into simple, compelling narratives You think commercially and can connect product capabilities to customer value and revenue outcomes You are comfortable operating across ambiguity and multiple stakeholders You influence without authority and bring clarity to complex discussions You balance strategic thinking with execution discipline Experience with platform products, APIs, data products, or ecosystem-based solutions is a strong advantage Our hiring process Don't waste your time on writing the best possible cover letter for the job. We want you to create an impact that matters, and that's not in the cover letter. Initial phone conversation with a colleague from our Talent Acquisition Partner to get to know each other a bit better. Virtual meet and greet. Meet with Hiring Manager Personality-based interview. You will be asked to fill out an online personality assessment using use Hogan prior to the interview. Our Hogan assessment enables us to understand your abilities and how you align with our team culture. Instead of seeking 'appropriate' responses, the priority is to develop a meaningful exchange that illustrates your synergy with the Trackunit team. Assignment-specific interview. We want you to get an insight into some of the concrete work tasks or projects related to the role. You will be given a case to prepare prior to the interview, and at the interview, you will present the case to relevant colleagues from across Trackunit, who you’ll also work closely with in the job. If needed, throughout the process we will obtain references from former employers and do background checks for level specific, if you have not provided these yourself. Offer presentation and walk-through. We’re lucky to have you! Coming Together To Connect Construction We’re committed to construction - one of the largest industries in the world. Over the past two decades, Trackunit has been pioneering technological progress within construction. Today, we are not only a leading IoT provider but a thought leader, supporting and shaping the agenda for an entire industry on a global scale. We believe in taking a people approach in everything we do. Being human-centric is not restricted to our products – it’s a way of life at Trackunit. We’re proud to be a truly global team. Our colleagues get together in hubs spread across the globe, but we embrace the idea of working remotely and in environments that inspire you. Everything we do, we do it to eliminate downtime and build the most useful industry for the world. The question is: Are you in? Department Marketing Locations Denmark, Copenhagen Employment type Full-time Denmark, Copenhagen About Trackunit Trackunit is the leading operating data platform connecting people, assets, and processes in construction. A global technology company connecting the construction industry - by orchestrating data and infrastructure - to build the most useful industry for the world. We connect construction through one platform to create a living, evolving ecosystem that delivers data and insights to the off-highway sector. With more than 2 million assets connected and more than 2 billion data points collected each day, we use technology to eliminate downtime, improve safety, and help customers improve the bottom line in a sustainable, cost-effective way. Coworkers 400+