Life Cycle Marketing Manager

About Signos Signos combines continuous glucose monitoring (CGM) with real-time insights, personalized recommendations, and data-driven guidance to help people see how their daily choices impact their health. By blending science and technology, Signos removes the guesswork, providing an experience that is both impactful and sustainable. With actionable guidance, building lasting habits becomes easier, helping people reach their health goals and uncover the root causes of their struggles. The team is fully remote and operates in a fast-paced, collaborative environment that values curiosity, innovation, and continuous learning. About the Role Signos is a direct-to-consumer and business-to-business program that helps people make healthier decisions while improving their metabolic health. Join a small but mighty cross-functional and collaborative marketing team. This role is ideal for someone with a unique combination of creativity and analytical thinking who can take current efforts to the next level. Reporting to the Head of Marketing, this position will help members understand how their everyday habits impact energy levels, mental focus, and overall health. The Lifecycle Marketing Manager will play a key role in shaping both acquisition and retention strategies, bringing the Signos brand story to life while optimizing campaigns for engagement and long-term success. From ideating and executing campaigns to analyzing performance and refining messaging, this role will focus on creating meaningful member experiences that deliver real results. The Opportunity Create multi-channel member journeys that feel impactful and not overwhelming across email, SMS, push, and emerging channels Execute weekly email campaigns, managing briefs, copywriting, design collaboration, and HTML build Act as a campaign execution lead for lifecycle projects by overseeing the campaign calendar and Asana to ensure design, copy, development, and deployment happen on time Develop and test new messaging strategies, experimenting with multiple hypotheses to determine what drives engagement, conversions, and better member experiences Partner with analytics to drive reporting and optimization, tracking KPIs, reporting on campaign effectiveness, and adjusting strategies accordingly Manage select vendor relationships and non-automated data feeds Requirements 4+ years in consumer lifecycle marketing, user engagement or retention Background in ecommerce a must; app and/or subscription experience preferred; health and wellness or luxury a bonus A mix of B2C and B2B experience a must Experience with Iterable, Mode, Google Analytics, Parcel, Asana preferred; diverse experience with similar tools will be considered Comfortable with Claude or ChatGPT desktop tools and an AI workflow to execute on both copy and design, while keeping a human touch Knowledge of dynamic templating/personalization a must Strong analytical and problem solving skills Excellent written and verbal communication skills Basic to intermediate HTML and CSS skills (AI assisted execution is also great) Solutions over problems attitude a must to succeed in this role Light knowledge of CAN SPAM, CCPA, MPP, and other legal and industry challenges a bonus It is Signos's intent to pay all Signosians competitive wages and salaries that are motivational, fair, and equitable. Signos is committed to fair and equitable hiring practices in alignment with all applicable state and federal guidelines. The goal of Signos's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage long-term retention. This is a fully remote role located in the United States with the annual base salary listed below. Final compensation will be determined based on qualifications, experience, and other job-related factors. Pay Range $130,000 — $150,000 USD What We Offer Competitive salaries and fully covered medical, dental, and vision insurance Twice yearly fully-covered company offsites Fully-covered access to the Signos system including CGM and app access 401(k) plan MacBook A flexible vacation policy This role can be fully remote Signos is an equal-opportunity workplace and values diversity at our company. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, citizenship status, sexual orientation, age, disability status, marital status, gender identity or expression, veteran status, or any other characteristics protected by federal, state or local laws. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.