Lifecycle CRM Manager B2B

Lifecycle CRM Manager B2B Own the full B2B SaaS customer lifecycle: design onboarding, retention, upsell and win-back campaigns, leveraging product usage data and automation to drive adoption, LTV and revenue growth. Apply now This role can be located in Paris, Tallinn or Bucharest. About the role We are looking for a Lifecycle CRM Manager who will own the user lifecycle and help increase activation, engagement, retention and expansion across our B2B customer base. This role is not focused on acquisition, paid media, demand generation or brand marketing. Instead, you will work at the intersection of Product, Data, Customer Success and Marketing to build automated customer journeys triggered by user behavior and product usage. You will identify lifecycle opportunities, design CRM programs, measure their impact and continuously improve them through experimentation. What you'll do Own the customer lifecycle Design and optimize lifecycle journeys across onboarding, activation, engagement, retention, expansion and win-back Build automated workflows triggered by customer behavior and product usage Create personalized communication programs based on lifecycle stage, engagement and account signals Improve customer adoption and long-term product usage Drive retention and expansion Identify churn risks and build retention programs Develop upsell and cross-sell campaigns based on product engagement signals Partner with Customer Success and Support teams to identify key customer moments and automation opportunities Improve customer health and long-term value Work closely with Product and Data teams Translate product events and customer behavior into CRM triggers Define segmentation strategies based on usage patterns based on NPS Collaborate with Product Managers and Data teams to identify growth opportunities Build dashboards and monitor lifecycle performance Experiment and optimize Run A/B tests on messaging, timing, channels and workflows Analyze lifecycle metrics and user cohorts Continuously improve CRM performance through a test-and-learn approach What we're looking for Must-have 4+ years of experience in CRM, Lifecycle Marketing or Product CRM Strong experience in a B2B SaaS environment Proven ownership of customer lifecycle programs from onboarding to retention and expansion Experience building behavior-triggered automations and customer journeys Strong analytical mindset and data-driven decision making Experience working closely with Product, Customer Success and Data teams Fluent English and French Nice-to-have Experience with subscription-based products Experience in telecom, SaaS, productivity or mobile applications Knowledge of customer health scoring and churn prediction models What success looks like After 12 months, you will have: Improved activation and onboarding performance Increased customer retention and engagement Built scalable lifecycle automation programs Created expansion journeys generating measurable revenue impact Established CRM as a core product growth lever across the company Important note This is not a demand generation, growth acquisition or field marketing role. We are specifically looking for someone with hands-on experience managing product-led CRM and lifecycle programs focused on customer retention, engagement and expansion in a SaaS environment. Department Marketing Locations Paris, Tallinn, Bucharest Remote status Hybrid Employment type Full-time