Lifecycle marketing Executive

At DAZN, we’re revolutionising how the world consumes live sport — creating a dynamic platform that connects millions of fans to the action they love, anytime and anywhere. As a CRM Executive in New York, you’ll play a key role in shaping how DAZN engages its audience through personalised, data-driven communication strategies. This is your opportunity to make a real impact on customer experience, helping turn casual viewers into loyal fans by delivering meaningful, timely, and relevant messages. You’ll work in an exciting environment where creativity meets analytics, collaborating with passionate colleagues across marketing, design, and product to drive measurable engagement and retention. Joining DAZN means becoming part of a forward-thinking global brand that values innovation, bold ideas, and fan-first storytelling, empowering you to help redefine what great customer relationships look like in the streaming era. Salary Range: $50,000 - $70,000. This is hybrid role which will be based mostly on site from our New York office. What You'll Be Doing: Support the execution of multi-channel CRM campaigns to drive engagement, conversion, and retention. Assist in audience segmentation and personalisation strategies for improved campaign relevance. Collaborate with creative and marketing teams to ensure brand consistency across all communications. Monitor and report on campaign performance, identifying trends and opportunities for optimisation. Manage day-to-day CRM operations, ensuring accuracy, timeliness, and alignment with business goals. Work with data and insights teams to refine targeting and improve user journey effectiveness. Contribute ideas to enhance CRM innovation, automation, and testing processes. What You'll Bring: Strong understanding of CRM tools, customer data, and campaign execution. Excellent written and verbal communication skills. A data-driven mindset with the ability to interpret and act on performance insights. Organised, detail-oriented, and able to manage multiple projects simultaneously. A creative thinker who’s passionate about sports, digital media, and fan engagement. Team-oriented attitude with a proactive approach to problem-solving. Benefits Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.