(Malaysia) General Manager - Education Industry

About the Company Write Edge is a English enrichment centre specialising in writing and language programmes for Primary and Secondary students, with small class sizes and a structured curriculum designed to build strong English foundations. About the Role We’re on a mission to become the leading English & Writing specialist in the region. We’re looking for a General Manager (Malaysia / Indonesia) who is commercial, hands-on, structured, and obsessed with execution. You will lead the Malaysia business while building and scaling Indonesia, owning growth, operations, and profitability across both markets while protecting a premium parent experience. Responsibilities We’re looking for a strong operator to lead our businesses in Malaysia and Indonesia. This role is responsible for: driving student and revenue growth improving conversion and retention building strong operating systems leading the local teams owning market-level profitability and execution In the near term, the role will focus on: stabilising and growing Malaysia building Indonesia in a hands-on way working closely with Singapore HQ to scale both markets well Key Responsibilities: A) Drive Growth & Revenue (Commercial Ownership) Own Malaysia and Indonesia growth targets (student numbers, revenue) with a weekly and monthly execution cadence Improve funnel performance across both markets (lead quality, lead → trial booked, cost per trial, trial → enrol conversion) Build growth channels beyond paid ads: partnerships, parent communities, referrals, schools, and consultants Execute workshops and seasonal campaigns as conversion levers into regular classes B) Run Operations & Parent Experience (Premium Delivery) Own parent experience end-to-end across both markets: response speed, clarity, follow-ups, issue resolution, and retention Build and maintain the operating system: tracking, SOPs, weekly reporting, and process hygiene Manage day-to-day coordination across enrolment ops, teachers, scheduling, classes, and trials Ensure consistent premium execution while adapting to local market realities C) Build, Lead & Coach the Team Hire, train, and manage local team members across Malaysia and Indonesia Coach team members to improve performance, ownership, and execution standards Forecast capacity: class optimisation, teacher allocation, and when to open/close classes Maintain high teaching quality in partnership with the Senior Teacher / Academic Team D) P&L Ownership Own Malaysia and Indonesia P&L: budgeting, cost control, pricing hygiene, and monthly forecasting Manage vendor relationships (marketing agencies, tools, ops vendors) Ensure compliance / admin hygiene across payments, invoicing, documentation, and data protection Required Qualifications: Bachelor’s degree in Business, Education, or related field (Master’s is a bonus) 5+ years experience in a leadership role with clear ownership of outcomes (growth/ops/P&L preferred) Strong commercial instincts: can run conversion funnels, numbers, and execution rhythm Experience in education/edtech/enrichment is a plus Strong working proficiency in English Based in Kuala Lumpur preferred, or Jakarta, with willingness to travel regularly across Malaysia, Indonesia, and Singapore Skills Required: Growth execution: funnel thinking, conversion optimisation, partnership development Ops excellence: SOP building, tracking discipline, escalation handling, parent comms People leadership: hiring, coaching, accountability, performance management Analytical rigour: can interpret metrics weekly and make fast decisions Stakeholder management: works well with SG HQ and cross-functional teams Other Details Location(s): Kuala Lumpur / Jakarta (Hybrid/Remote) Commitment Period: Full-Time Working Hours: 4 weekdays + 1 weekend: 9am - 6pm Why Choose Write Edge? By joining Write Edge, you're not just securing a job—you’re becoming part of a community dedicated to nurturing young minds and shaping futures. Together, we’re transforming education, one student at a time. Ready to Embark on this Exciting Journey? Learn more about what it’s like to work at Write Edge here: https://www.write-edge.com/careers/ https://www.linkedin.com/company/write-edge/