Manager - Affiliate Activation, TikTok Shop (CPD)

Job Title: Manager - Affiliate Activation (CPD TikTok Shop)

Division: Consumer Products Division

Location: Hudson Yards, NYC

Reports To: SVP – CPD TikTok Shop

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumer Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.  

We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

What You Will Do

The Manager, Affiliate Activation (TikTok Shop) is the strategic champion of our creator engagement ecosystem. This role is responsible for leading the growth of our Social Commerce presence on TikTok for the US, developing a full-funnel affiliate model that drives both brand love and conversion. The ideal candidate possesses a unique "Math and Magic" mindset—leveraging deep analytical insights to fuel viral creativity. You will scale performance through high-impact content, manage an expansive creator network, and maintain a rigorous pulse on platform trends to drive innovation and engagement.

Key Responsibilities

Performance Tracking and Business Intelligence

• Comprehensive KPI Management: Track and report on channel metrics including Gross Merchandise Value, Average Order Value, conversion rates, and active affiliate counts to link creator performance directly to sales targets.
• Full Funnel Data Analysis: Analyze performance via the TikTok Business Suite and Seller Center to identify optimization opportunities and deep conversion insights that fuel brand awareness.
• Executive Insights: Deliver weekly and monthly reporting with clear actionable recommendations for senior leadership by converting creator measurements into high level business plans.
• Creator ROI Monitoring: Manage affiliate incentive budgets and commission boosts with a focus on Return on Investment and Return on Ad Spend to ensure efficient resource allocation.
  
  

Creator Community and Affiliate Management

• Strategic Pipeline Scaling: Recruit and onboard over 500 monthly creators while maintaining a balance between professional stylists and consumer creators to expand brand reach.
• High Tier Relationship Management: Build and manage relationships with top tier creators through direct outreach by personally identifying and vetting high impact affiliates beyond agency sourced talent.
• Community Nurturing and Retention: Foster the creator community by hosting in person events, moderating webinars, and managing active communications via platforms like Lark, Discord, and the TikTok Shop Affiliate Center.
• Contract and Terms Negotiation: Lead negotiations for creator terms including specific deliverables, usage rights, exclusivity, and timelines to ensure brand alignment and quality.
• Compliance and Risk Mitigation: Monitor creator content daily for compliance by flagging violations of brand guidelines and executing de monetization protocols when necessary.
  
  

Activation and Content Innovation

• Best in Class Modeling: Lead by example by filming first party TikTok content that models high quality storytelling and product education for the affiliate network to emulate.
• Data Driven Creative Briefing: Develop personalized briefs by gathering product details and content direction in consultation with Brand Marketing and International Marketing teams.
• Technical Asset Production: Coordinate before and after transformations and co host on camera livestreams with talent to bridge the gap between storytelling and conversion.
• Platform Intelligence: Monitor algorithm shifts and trending sounds to translate platform intelligence into actionable creative pivots and updated creator briefs in real time.
• Content Optimization and Testing: Execute A/B tests on content formats such as trend driven versus product led and review top performing content for paid media boosting recommendations.
  
  

Campaign Execution and Cross Functional Collaboration

• Lifecycle Management: Oversee the full lifecycle of TikTok Shop campaigns and contests to ensure a unified customer experience across paid, earned, and owned channels.
• Sampling and Logistics Strategy: Develop and manage a sampling strategy and gifting operations including order placement and shipment tracking to ensure timely creator activation.
• Operational Excellence: Serve as the primary point of contact for TikTok Shop Partners to ensure their execution remains aligned with L’Oréal’s strategic goals and brand standards.
• Internal Thought Leadership: Act as the subject matter expert on TikTok Shop strategy for Marketing, Analytics and Insights, and divisional stakeholders.
• Brand Agility and Support: Partner with Brand Marketing to build an agile content bank for trend jacking and coordinate with customer care teams to convert inquiries into sales opportunities.
  
  

What We Are Looking For

• Experience: 5-7 years of experience in brand engagement, marketing, or equivalent function
• Communication Skills: Excellent verbal and written communication skills; ability to present complex technical roadmaps to executive leadership and influence cross-functional partners.
• Relationship Management: Proven ability to manage complex vendor relationships and lead a community of diverse internal stakeholders.
• Adaptability: Ability to excel in a fast-paced, ever-changing environment with a proactive "driver" mindset.
• Education: Bachelor’s Degree required.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.
  
  

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows

• Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs
  
  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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