Manager, Digital Marketing Automation

The Opportunity: Manages a team of digital marketing analysts and/or supervisors with a focus on setting objectives, plans, and tactics that directly impact the immediate or short-term (up to 1 year) digital marketing results. Oversees strategy execution across SEO, SEM, social media, email, and mobile marketing initiatives, ensuring alignment with business goals. Develops new digital marketing strategies, optimization processes, content standards, or operational plans in support of the organization’s broader business strategies. Defines best practices for campaign performance, audience engagement, and digital analytics integration. Works on problems and issues that require understanding and consideration of other disciplines, such as integrating digital marketing with cross-functional business initiatives, optimizing audience segmentation strategies, and refining brand positioning efforts. Solutions draw upon best practices based on expertise and involve analysis of multiple factors, including performance metrics, market trends, and competitive insights. Interacts with senior management on matters concerning the digital marketing function, department-wide initiatives, and customer engagement strategies. Influences and persuades others in sensitive, complex situations while preserving relationships, ensuring alignment on strategic priorities, marketing investments, and brand reputation efforts. We’re seeking an experienced and strategic Marketing Automation Manager to lead the execution and optimization of global marketing automation and email marketing initiatives. Reporting to the Senior Manager of Demand Generation & Marketing Automation, this role manages a team that includes Email Marketing Leads and Coordinators as well as Marketing Automation Coordinators. You will oversee the planning, execution, and measurement of email and multi-channel marketing campaigns, leveraging data, technology, and testing to drive customer acquisition, engagement, and retention. This role requires strong leadership, technical fluency in marketing automation tools, and a collaborative mindset to work across departments including Content, Web, CRM, and Analytics. What we're looking for Education: Bachelor’s Degree in Marketing, Business, or related field. Experience: 5+ years of experience in digital marketing or marketing automation, including 2+ years in a people leadership position. Hands-on experience with Adobe Real-Time CDP, Adobe Target, and/or Marketo Engage (or similar platforms). Strong understanding of B2B demand generation and marketing automation best practices. Experience managing global or multi-region marketing programs. Deep knowledge of email marketing, lead nurturing, segmentation, scoring, and campaign automation. Strong project management and prioritization skills in a fast-paced environment. Excellent communication and collaboration abilities across technical and non-technical teams. Analytical mindset with strong skills in Google Analytics, Excel, and reporting tools (e.g., Google Looker Studio, Power BI, QlikView). Familiarity with data privacy regulations (e.g., GDPR, CCPA) and how they affect campaign targeting and data usage. Experience in B2B eCommerce or the life sciences/healthcare industry is a plus. Preferred Experience: Previous experience working with cross-functional marketing, web, and sales teams. Comfort working with CRM systems (e.g., SAP C4C, Salesforce) and project management tools (e.g., Adobe Workfront, Asana, Jira). Understanding of SEO, taxonomy, and content tagging strategies and their influence on personalization and engagement. How you will thrive and create an impact Team Leadership & Operations Lead and manage a team of Email Marketing and Marketing Automation professionals, providing coaching, support, and ongoing development. Prioritize resources and assign team responsibilities to ensure timely and accurate campaign execution. Drive operational excellence across campaign workflows, QA, reporting, and platform optimization. Campaign Strategy & Execution Oversee the execution of global, digital marketing campaigns requiring automation—including email, web, and social components—ensuring alignment with segmentation, personalization, and lifecycle goals. Collaborate with stakeholders to develop audience-centric campaigns that support lead generation, nurturing, and retention initiatives. Own the marketing automation calendar and ensure visibility across global teams for planning and alignment. Platform & Data Management Utilize Adobe platforms (including Adobe Marketo Engage or equivalent), Adobe RealTime CDP, and other marketing automation tools to create, optimize, and scale campaigns. Ensure data integrity, enrichment, and compliance across CRM, CDP, and other systems to enable effective targeting and personalization. Support CDP-driven campaigns, including audience segmentation, journey mapping, and real-time personalization. Support lead nurturing and scoring to automate processes and improve conversions. Measurement & Optimization Monitor campaign performance and report on KPIs by campaign, region, segment, and lifecycle stage. Partner with Analytics and Insights teams to derive actionable learnings and inform campaign optimization. Lead A/B and multivariate testing strategies to improve campaign performance across key metrics (CTR, conversion, engagement, etc.). Process Improvement & Documentation Define, document, and continuously improve marketing automation processes, campaign frameworks, and SOPs. Act as a key contributor to marketing technology decisions, integrations, and future enhancements Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer. Why Avantor? Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science. The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today! Pay Transparency: The expected pre-tax pay for this position is $97,500.00 - $156,975.00 Actual pay may differ depending on relevant factors such as prior experience and geographic location. EEO Statement: We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. For more information about equal employment opportunity protections, please view the Know Your Rights poster . Privacy Policy: We will use the personal information that you have submitted to us in order to consider your application for the relevant role. Your privacy is important to us. Please click here for our Privacy Policy which explains the purposes for which we will use your personal information and the ways in which we will handle and retain your information. It also explains the rights you have in relation to your information, and how to contact us with any queries or requests. 3rd Party Non-Solicitation Policy: By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation. Avantor offers a comprehensive benefits package including medical, dental, and vision coverage, wellness programs, health savings and flexible spending accounts, a 401(k) plan with company match, and an employee stock purchase program. Employees also receive 11 paid holidays, accrue 18 PTO days annually, are eligible for volunteer time off and 6 weeks of 100% paid parental leave (except in states that offer paid family leave). These benefits may not apply to employees covered by a collective bargaining agreement or those subject to other eligibility rules.